Digital Marketing Specialists You Need For 2019

Digital Marketing Specialists

As important as it is to have a marketing plan for your business, there’s a lot more to it than just that to be successful. The true structure and key to success are rooted in your marketing team. It’s the people that plan, execute, modify and keep up with the marketing trends who can make or break the growth of your digital marketing. Hiring Digital Marketing Specialists should be a priority for the success of your business.

If you want to stay ahead of the game in 2019 then it’s crucial that you have an on-point digital marketing team. There are a few spots that should be filled, but it’s understandable that it may not be possible to fill all roles if you’re are a smaller company. No need to worry. Just because you’re smaller or may not have the budget for all, doesn’t mean you still can’t be successful. Instead, companies must choose the key roles that will fulfill the digital marketing needs.

Here are the 3 key roles to fill in 2019 for digital marketing:

Social Media Marketer

It’s one thing to find someone who can do social media marketing, it’s another to find someone who lives and breathes it. Social media has changed over the years. Now, it’s more than just posting content here and there without rhyme or reason. It’s important to find a Social Media Marketer who can run successful Facebook Ad campaigns, monitor and track results and produce viable content. It’s also important for them to be ahead of the trends, especially for 2019.

Video Marketing Specialist

Video Marketing is one of the biggest marketing trends in 2019. Users engage more with visual content over anything else. Facebook has caught on to this and allows for posts and ads to rank higher in News Feeds. Live streaming was a game-changer for marketing. Whether it be on Instagram Stories, Facebook Live or even Periscope, the live video took the crown and will continue to be on the rise. It’s important to hire someone who can leverage video content and stay on and ahead of the trend in 2019.

Website Developer

If your website isn’t suited for digital marketing, then it’s time to change that. Even if your website is up to par, the need for fine-tuning is always there. SEO and optimization are also vital for the success of your online traffic and tracking. Hiring someone who can constantly be on top of your website, can make or break your how smoothly your website runs. Design elements are also important, along with finding solutions to any problems that may arise at the drop of hat. Website developers understand the backend and that is really where everything stems from.

Hiring a team of Digital Marketing Specialists that can bring results in the new year is what your true focus should be. Your marketing team is the key to your business success and it will make you thrive in your digital marketing strategies.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Why You Should Use YouTube For Your Business

Use YouTube Business

Use YouTube Business

Almost 80% (which is over 1,000 million) of all Internet users in the United States watch over six billion hours worth of video on YouTube, according to Social BakersYouTube is a must for businesses and brands that want to share stories and for marketers who want to get some traffic to their web pages. It’s also great for a business that wants to communicate with impact and to generate leads to build their business.

For businesses today, it’s all about “Don’t just say it; show it”. YouTube allows you to do just that. Millions of users subscribe to their favorite YouTube brands, celebrities, and channels every day. Every subscription is a vote of commitment from users to those respective YouTube channels.

To begin, you will need to set up a  YouTube channel as your business. Your goal is to then use the power of video and the strength of the community to help grow your business. If you’re not sure if YouTube really applies to your company, keep reading.

Here are some reasons why you should be using YouTube for your business:

Video leads to high engagement

According to TJmcCue of American Express, more than 100 million users engage with the videos they watch on YouTube in some way or form. This means that they like, comment, and share videos. On repeat engagement, they even subscribe to channels to make sure they don’t miss out on new video updates.

User engagement is the precursor to the high-interest customer base for your business. The more engaging your videos and YouTube channel is, the more potential and existing customers tend to recall your brand. They will also trust your communication and feel more comfortable to spend (when they are ready to spend).

Improved conversion rates

Christine Austin of Impactbnd said that over 52% of consumers who watched product videos stated that they are more confident about their impending purchase decisions. Businesses that use video for marketing report more than 72% improvement in conversion rates.

In essence, most of the time the sale is already done while your prospects watch your videos. By the time they decide on a purchase, they are already sold. All you have to do  is to have a way for them to make the purchase. Be it an e-commerce store, an appointment, a phone call, an in-person visit, or whatever services that your company offers.

Make those messages stick

More than 95% of viewers retain messages better when they watch a video (compared to only 10% retention with text). When you start communicating with your customer base with videos, they’ll remember your messages longer. The impact you’ll be making is undeniably impactful. This leads to a better brand recall, more confidence in your brand, and higher sales, compared to not using video.

Active video views and increasing subscriptions, watch time, retention, and engagement are all signs that you are doing well. The content you drip out, the engagement you brew up, and the overall activity on your YouTube channel are all proof that you are getting close to doing well with your marketing.

By 2019, 80% of all global Internet traffic (and 85% of all United States Internet Traffic) will find its way to video, according to Cisco.

From videos to sales

Let’s say, as a business, you care less about branding, engagement, user retention, and video views. If all you cared about was lead generation and sales, a video will still be powerful as a part of your digital marketing strategy. With tools — like Wistia’s Turnstile  — you can let viewers watch a video and sign up as leads. Another idea would be to showcase or demonstrate your products or services and have them click right through to make direct transactions with your business.

Persuasion is a major requirement for effective and sustainable sales. Videos fill in the gap by allowing you to persuade, influence, and sell at a scale that was unthinkable just a few years ago.

Are you using video as a part of your social media strategy? Tell us about it.  

Let’s help your business get social! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms.