Snapchat Did a Redesign and It Was Not a Hit

Snapchat Redesigned

Last year Snapchat redesigned their layout in the UK, Australia, and Canada to help monetize its service by adding in more advertising. However, the transition has proven that it did not go over well with users.

The social media platform rolled out its new look at the end of last year and the results are not what Snapchat was hoping for. 83% of reviews on the App Store were negative from their users. Many complained that their feeds weren’t in chronological order and that overall, it was downright confusing. Not exactly what you want to hear from your users.

User Tweets

Many users have actually tried to contact Snapchat on Twitter. They wanted to voice their concerns and frustrations and took it to Twitter since there is no way to contact them on the actual Snapchat app.

Snapchat redesigned

Snapchat redesigned

Snapchat redesigned

According to TechCrunch, only 17% gave the new design a three to a five-star review.

Why the change

The hopes were that the new redesign would boost Snapchat’s revenue. The channel has been dropping in popularity over the last year and fell short of Wall Street earnings expectations in Q3. That led to a $443 million loss. “The redesign mixes Stories, where Snapchat shows ads but which have seen stagnation in sharing rates amidst competition from Instagram Stories, into the more popular messaging inbox, where Snapchat’s ephemeral messaging is more differentiated and entrenched,” according to TechCrunch.

The redesign also stops users from being able to watch a lot of people’s Stories in a row. Instead, users do not have to tap a preview of the next person’s Story before you can watch it.

Snapchat’s Response

So what did Snapchat have to say in regard to the concerns users have? “Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in.” So it looks like this new redesign might be here to stay, even if users aren’t a fan of it.


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Twitter Testing New ‘Tweetstorms’ Feature

Tweetstorms

Have you been on Twitter and witnessed someone doing a series of tweets to get their whole point across? Some businesses do it as well to tell you more about their brand or products. These tweets that appear one right after another are called “tweetstorms” and Twitter is testing a new feature that will allow users to create these tweetstorms more easily.

Twitter Confirmation

Twitter has confirmed that the new feature is currently being tested. This announcement comes after Twitter just upped their character count to 280. However, it still doesn’t always leave enough room for users to get their stories and opinions across to others.

  Tweetstorm

It was first hinted that this new feature was in the works back in September. Twitter, however, declined to comment. The blog, Android Police, was the first to report this week that the new interface was “popping up for some users of the Android alpha app.”

Availability

Currently, it’s not available to everyone but there’s a good chance it will be brought to the public in the very near future. The way it works is pretty simple. According to Tech Crunch, “In addition to supporting more than 280 characters by connecting tweets together, each tweet stands alone and can be shared – retweeted, replied to, etc. – on an individual basis.”

How to use it

The feature has a “+” button on the right side of the compose screen. This is next to the buttons where you can add GIFs, photos, location, and polls. First, you tap the button and then you can enter in the separate tweets on their own lines, creating the tweetstorm. When complete, just hit “Tweet All” and the tweetstorm will have officially been sent. Twitter makes sure to post each tweet in the correct order as well.

Twitter Tweetstorm

It’s unknown if this will be the official look for the tweetstorm platform and when the official launch will be. All we know is that Twitter is trying to give their users what they want and need.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!