Digital Marketing Specialists You Need For 2019

Digital Marketing Specialists

As important as it is to have a marketing plan for your business, there’s a lot more to it than just that to be successful. The true structure and key to success are rooted in your marketing team. It’s the people that plan, execute, modify and keep up with the marketing trends who can make or break the growth of your digital marketing. Hiring Digital Marketing Specialists should be a priority for the success of your business.

If you want to stay ahead of the game in 2019 then it’s crucial that you have an on-point digital marketing team. There are a few spots that should be filled, but it’s understandable that it may not be possible to fill all roles if you’re are a smaller company. No need to worry. Just because you’re smaller or may not have the budget for all, doesn’t mean you still can’t be successful. Instead, companies must choose the key roles that will fulfill the digital marketing needs.

Here are the 3 key roles to fill in 2019 for digital marketing:

Social Media Marketer

It’s one thing to find someone who can do social media marketing, it’s another to find someone who lives and breathes it. Social media has changed over the years. Now, it’s more than just posting content here and there without rhyme or reason. It’s important to find a Social Media Marketer who can run successful Facebook Ad campaigns, monitor and track results and produce viable content. It’s also important for them to be ahead of the trends, especially for 2019.

Video Marketing Specialist

Video Marketing is one of the biggest marketing trends in 2019. Users engage more with visual content over anything else. Facebook has caught on to this and allows for posts and ads to rank higher in News Feeds. Live streaming was a game-changer for marketing. Whether it be on Instagram Stories, Facebook Live or even Periscope, the live video took the crown and will continue to be on the rise. It’s important to hire someone who can leverage video content and stay on and ahead of the trend in 2019.

Website Developer

If your website isn’t suited for digital marketing, then it’s time to change that. Even if your website is up to par, the need for fine-tuning is always there. SEO and optimization are also vital for the success of your online traffic and tracking. Hiring someone who can constantly be on top of your website, can make or break your how smoothly your website runs. Design elements are also important, along with finding solutions to any problems that may arise at the drop of hat. Website developers understand the backend and that is really where everything stems from.

Hiring a team of Digital Marketing Specialists that can bring results in the new year is what your true focus should be. Your marketing team is the key to your business success and it will make you thrive in your digital marketing strategies.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Instagram Testing “Type” Feature

Instagram New Feature

Instagram is yet again testing something new. It is testing a new “Type” feature that is being used within the Stories feature. It is meant to allow for users to share messages that are text-based instead of photos or videos.

The Type feature is located at the bottom of the screen where you go to take a picture. It’s next to the Boomerang and Live options. Once you select that feature, you can choose how the font text appears and change the background color.

Instagram new feature  Instagram new feature

Why the Added Feature?

So why is Instagram adding this when video content is where it’s at? Because there is a need for it. Blogger, influencers and marketers have been known to take a picture with a neutral background and add some text themselves. As great as photos and videos are, sometimes it’s great to have whatever they are communicating in writing. A great example would be of a recipe; simply jot down the ingredients and how it’s prepared and then their followers can screenshot it and have it on hand. Now this will be a bit easier and less of a step for users. The default background color looks a lot like Facebook’s status update since it is a bright ombré.

Instagram new feature

There have been a lot of changes to Instagram lately. It looks like Type isn’t just the newest change though. According to WABetaInfo Instagram will also start to notify users when you take a screenshot of their story. It won’t send the first screenshot notification to the person, but it will inform you that the next time it will.

Instagram new feature

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Mark Zuckerberg’s Personal Challenge Is All About Fixing Facebook

Zuckerberg Fixing Facebook

When you’re the creator of Facebook, people are going to want to know what your New Year’s resolutions are. Mark Zuckerberg, being the public figure that he is, knows that. Which is why he likes to share his personal challenges for the year. This year it may sound surprising to some, but Zuckerberg’s challenge for 2018 is fixing Facebook.

In the past, Zuckerberg has shared a variety of challenges he personally wanted to conquer, but not quite like this. In 2014 he learned Mandarin. 2015 he read 25 books, which is impressive for someone as busy as he is. In 2016 he built a personal AI for his house (can he build me one?). Then in 2017, he wanted to meet and listen to people in all 50 states.

Fixing Facebook First

However, now Zuckerberg is putting Facebook first. This is definitely needed after some major backlash occurred during 2017. Many people have had issues with Facebook and thinking that the social media platform didn’t do enough to block fake news and Russian interference in the 2016 U.S. election. Terrorists have also been able to use the site to recruit new terrorists. The News Feed has become a disaster and pointless to many people and online abuse is the worst it has ever been.

Basically, it’s time for a huge change with the behind-the-scenes of Facebook. Mark Zuckerberg released a statement that explained why he chose this personal challenge for 2018.

Read his post below:

Every year I take on a personal challenge to learn something new. I’ve visited every US state, run 365 miles, built an AI for my home, read 25 books, and learned Mandarin.

I started doing these challenges in 2009. That first year the economy was in a deep recession and Facebook was not yet profitable. We needed to get serious about making sure Facebook had a sustainable business model. It was a serious year, and I wore a tie every day as a reminder.

Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My Personal Challenge

My personal challenge for 2018 is to focus on fixing these important issues. We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory.

This may not seem like a personal challenge on its face, but I think I’ll learn more by focusing intensely on these issues than I would by doing something completely separate. These issues touch on questions of history, civics, political philosophy, media, government, and of course technology. I’m looking forward to bringing groups of experts together to discuss and help work through these topics.

For example, one of the most interesting questions in technology right now is about centralization vs decentralization. A lot of us got into technology because we believe it can be a decentralizing force that puts more power in people’s hands. (The first four words of Facebook’s mission have always been “give people the power”.) Back in the 1990s and 2000s, most people believed technology would be a decentralizing force.

But today, many people have lost faith in that promise. With the rise of a small number of big tech companies — and governments using technology to watch their citizens — many people now believe technology only centralizes power rather than decentralizes it.

There are important counter-trends to this –like encryption and cryptocurrency — that take power from centralized systems and put it back into people’s hands. But they come with the risk of being harder to control. I’m interested to go deeper and study the positive and negative aspects of these technologies, and how best to use them in our services.

This will be a serious year of self-improvement and I’m looking forward to learning from working to fix our issues together. 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Build a Professional Online Brand Even When You Hate Social Media

Professional Online Brand

Although social media is here to stay, that doesn’t mean everyone wants to jump on the bandwagon. Unfortunately, if you own or run a business, it’s crucial for the success of it. Maintaining an online identity is necessary, but it doesn’t have to be a burden, even if you truly dislike social media.

There are ways to make building a professional online brand less like a chore and more like a simple task. Here are three ways to navigate social media, even when you don’t want to do it.

Quality not quantity

Keep it authentic by focusing on the quality of content you are distributing instead of the quantity. Focus on the followers that are engaging with you, not how many followers you have. If you find that you have more interaction with Facebook, but your Instagram page isn’t keeping up to par, spend more time there. Yes, you need to post consistently, but you don’t need to be posting all day, every day. You just need to produce content that your followers will enjoy.

“Worry less about followers counts and more about connecting with other influencers. Stop looking at it as social media and start treating it as social networking. If you treat it as just another part of the networking process, your attitude will quickly change,” says Robert Richardson, president of Richardson Marketing.

Plan and Schedule

Just like everything else, planning is the key to social media. Again, it doesn’t have to be anything extravagant.  It just needs to be thought outposts that will engage your audience. Creating a social media calendar is the best thing you can do for this. Block out time once a week or once a month, to sit down and plan it out in advance. Then you will know what needs to posted and when. Quick, simple and easy once you know what content needs to be created. You can even schedule your posts all at once so that when it’s done, you don’t have to think about it again.

Outsource social media

If social media really isn’t your thing or you just don’t have the time or desire to do it, find someone else who can. Outsourcing your social media to an expert, someone who specializes in it, will make your life that much easier. A social media manager knows the language and art that is social media. Just like if you’re not good with numbers, you’d hire an accountant, without even hesitating. The same thing goes for social media. Paying someone to do your social media will pay indeed pay off in the long run.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


5 Tips To Grow Your Brand On Instagram

Gain New Followers Instagram

Instagram boasts of over 700 million monthly active users – that’s double the monthly active users on Twitter and over 3 times as many users as on Whatsapp.

While you could just share text and a few images on all other social networks and still make those platforms work for your business, Instagram demands visual content – photos, videos, graphics, images, and more. That’s also precisely why Instagram might not be a good fit for your business if you can’t extend your content creation into visual. But since Instagram is big and is baked directly into Facebook’s portfolio of products, it makes sense to be on Instagram and grow your presence there regardless of your business type or whether or not your business renders itself as a natural fit for images.

Your Due Diligence Matters

When you want to make Instagram work for you, try to milk the most out of the platform. A large part of doing this right is to do your due diligence. For instance, be sure to fill out and complete your profile 100%. Post that, add the location (especially if your business is local). Location tagging alone makes your content more relevant and engaging by about 79%.

Right from the start, get into the habit of using hashtags (those are big on Instagram) – you use general tags to help people discover your content and you also use branded tags pertinent to your business. By using hashtags alone, you’ll boost your content engagement by 12.6%. 

Share continuously. Not in Spurts

As it is true for any social network, strive to share your visual content continuously by scheduling your updates as much as possible. The only way to rise above is to be consistent at what you do. This applies to the content you share on Instagram. Most businesses make the mistake of uploading images or content a couple of times and leave it at that.

Doing content updates in spurts never helps (this is also true for all content across social, your blog posts, guest blogging efforts, and pretty much anything you do on digital marketing).

Use a combination of Images & Videos

Some of the most popular videos on Instagram are anywhere from 30 seconds to 60 seconds. The video is most effective at getting higher engagement rates with your followers on Instagram.

gain new followers InstagramWhile products automatically make for great video shots and angles, even service businesses now have ways to create short videos to help explain services a lot better than what images and text can do. What goes on Instagram can also go on Facebook and this double exposure gets you all the juice you need. Just make sure that your video assets don’t have to depend on sound or audio of any kind since over 85% of videos are watched without audio.

Images are the staple but videos get two times more engagement. Using both images and videos gives you a good chance for visibility and engagement.

Use Various Formats available

With Instagram, you have regular image-based or video-based updates that you would normally default to while sharing content. However, there are a ton more options for you. Consider Instagram Stories which boasts to 250 million active users – a format unique to Instagram which didn’t even exist a few years ago.

For the images themselves, Instagram lets you post portrait style photos and also landscape styled onesTry various formats, image sizes (as specified by Instagram), and content mix varieties to see which of those variants work best.

Time Your Content Sharing

On Instagram, timing is everything. While you strive to be as regular as possible with your sharing schedule, it’s found that audiences engage better on weekdays than on weekends. Also depending on where you are, there are specific stats that surfaced as far as the United States is concerned:

Mondays are better than the rest of the days. Posting your content at 3 PM doesn’t help much, and 9 PM happens to be the best time to post.

The results will differ but you’ll realize what kind of timing works for you “after” you start publishing and when you have your eye out for analytics to help determine the best posting schedule that works for your business.   

How does your Instagram activity look like? 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


5 Mistakes Marketers Make Using LinkedIn InMail

Mistakes LinkedIn InMail

LinkedIn might seem much less active of a platform than say, Facebook or Twitter, but make no mistake, you are being watched. Those who follow you (and even those who don’t) read everything you publish on the LinkedIn publishing platform.

LinkedIn has more than 467 million total users. 106 million are active users, 1.5 million are groups, and the platform available in 24 languages,  which makes for more than 40% of users active on a daily basis. LinkedIn InMail, in particular, has truly been a way to reach absolutely anyone on LinkedIn.

It’s a fantastic way to get heard, make business happen, do outreach, hire people, and more. It has a ton of potential, however, most marketers and business owners don’t use it as they should. 

Here are a few mistakes marketers and entrepreneurs do when it comes to LinkedIn InMail:

LinkedIn InMail is not a corporate email

Honestly, even corporate email shouldn’t have to be so boring and rigid (but we aren’t getting there). However, LinkedIn InMail should never sound like you are addressing and writing to 50,000 slaves. There have been plenty of InMails that we’ve seen that start with “To whomsoever, it may concern”. Even a simple “Hi” works better than anything fancy you might want to try. Know why you are sending the InMail in the first place, be clear and keep the InMail short, but keep it personal.

Do your due diligence

Whatever you do with LinkedIn InMail, don’t use it for spam. Just getting that out of the way…

Now, before reaching out to be people, it helps if you do some research and find out a little about them at least. Who are they? What do they do? Where do they live? What are they passionate about?

Just a little digging around fetches you a lot of information about the people you are trying to connect with. Anything starting with “Dear LinkedIn User…” is a disaster even before you begin typing it.

Your tendency to sell

If you could make money just by shooting out template emails to hundreds or thousands of people, anyone could have made money doing it. Sadly, it just won’t work. Although sending emails or LinkedIn InMails specifically is easy enough.

This approach doesn’t work since people are programmed to avoid sales messages. We don’t like being sold to. We don’t want others to keep badgering us until we part with our hard-earned cash. When you try to be aggressive with selling, you turn people off, simply because we like to buy stuff when we are ready for it, when we can, or when the time is right.

Using LinkedIn InMail to sell is the worst thing you could do. If you’ve been trying to do it, it’s best to stop now. 

Not building relationships

LinkedIn InMail is a way for you to reach anyone on LinkedIn. Meanwhile, LinkedIn, in general, is a platform built with the sole purpose of connecting people professionally. As such, you were to use a LinkedIn email to build relationships.

As Melanie Dodaro of LinkedIn puts it, you should use LinkedIn email to let people know why you want to connect, look for ways to build the relationship genuinely by finding commonalities and seek to actually get to know the real person behind the profile. Build these relationships by being proactive – share their posts, respond to their updates, congratulate them when they reach milestones, and be their advocate.

Not Providing value first

Your first tendency to put a LinkedIn email to use is to reach out to people, explain why you want to connect, and more. If you noticed, all of that is selfish. The focus is on you.

Use LinkedIn InMail to reach out to them with a specific solution to a problem they wrote about somewhere either on LinkedIn, their blog or within a group. Send InMail to provide the data, insights, or a quick solution to something you are exceptionally good at or that which your business is based on (or relates to).

How do you use your LinkedIn InMail?

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


A Simplified Guide to Digital Marketing For Non-Techies

Digital Marketing Guide

On average, more than 40,000 search queries every second. That’s a total of 3.5 billion searches per day, and roughly 1.2 trillion searches per year worldwide – that’s how many people “search” just on GooglePotential customers are searching for “the problem that your business solves” among those searches as well. That’s why it’s important to have a sustainable presence on the web and to make your digital marketing presence work for you.

According to OurSocialTimes, spending on advertising on social media already surpassed that of the good old television. Facebook now dominates the ad revenue spectrum on social (with a 67.9% share) and the total ad spend on social media (across networks) is slated to touch $31 billion. Facebook and its billion+ users along with several million users across Twitter, Instagram, Google+, Pinterest and Snapchat, also have your potential customers lounging about them.

If you are a business owner, getting a powerful business presence on digital media is no longer “nice to have”. You are either on digital media, the right way, and make it work for your business, or you fade away into non-existence. The takeaway here is that you must be using social media to enhance your company and keep it up to par with the times.

Didn’t take those first steps yet? Here’s a simple guide to ensure you do:

Say hello to Inbound marketing

Traditionally, businesses are accustomed to “reaching out” to customers through media with ads and messages. This is known as, outbound marketing or interruption marketing. You reach out to your customers, convince, sell, communicate and persuade them to buy your product or to invest in your business. Although there is nothing wrong with that, there is now a more efficient approach to targeting your audience.

Digital marketing is predominantly inbound marketing. Instead of pushing products, you push information out. Instead of depending on expensive media such as television, you depend on continuous content production to reach customers. When you do reach your customers, you don’t “sell”. Instead, you inform, educate, and keep them engaged.

It all begins with your website.

For most businesses, websites are just traditional websites. They are simply digital brochures with just an address on the web. However, you need more than just that. What you need is a way to your website to bring you results (which could be branding, leads, sales, etc.).

Digital marketing, when you do it right, makes your website an informational hub for your potential customers. Are you a dentist? Your website becomes the hub of information, tips, and insights for all things related to dental care. Making a living as a real estate agent? Your website lists out properties available for rent or sale. Plus, it also delivers the best tips for your customers on how to rent, how to buy, how to negotiate mortgage rates and more.

See how it works?

Digital Channels- Noted!

Traditional advertising depends on the media. There’s television, radio, and print. Similarly, digital media depends on content produced on schedule. This includes a blog on your website, social media and other ways of communication, such as email and mobile.

You are essentially following the Traffic – Leads – Sales paradigm by using content, SEO, social media, and email. This allows you to get people to notice what you publish. You get them engaged and interested, collect leads and nurture those leads to make sales.  

Digital marketing also has an “outbound” component to it in the form of doing advertising on platforms such as Google and Facebook (but that’s for another blog post).

You’ll need to put in the effort to make yourself found, liked and trusted by your existing and potential customers.

The Internet allows you to do just that. Are you up for it?

Let’s help your marketing plans! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms. GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US TO INFORMATION@VERAPAX.COM!

Google AMP for SEO, what is it and how does it affect you!

Google AMP SEO

Google released information about AMP, or Accelerated Mobile Pages project back in October of 2015. It is basically an open-source content delivery platform that says it will help load mobile images instantly. Google says that publishers have to strike a balance between making money off of your content through ads and such, and having a fast loading website. Google continues with,We want web pages with rich content like video, animations, and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.”

With this announcement, on top of the major announcement of the mobile-first index, Google is pushing more and more for a mobile utopia (so to speak), and what’s best, it is being received well. It has already outpaced Facebook’s Instant Articles. This is compounded by the fact that from a survey from 9to5Google saying that over 50% of polled people “prefer the stripped down versions of websites than reading something.”

So how does this affect you as a regular user? Well, this means faster article load times and less ‘clunkiness’ on the viewing page.

How about a website developer? Well, Google released the new framework for it, called AMP HTML. When it first came out,, Pinterest, Twitter, Chartbeat,, Adobe Analytics, and Linkedin were all existing web tech that utilizes it. I am sure most, if not all, have it implemented in some way. But has it made the splashes that usual Google announcements usually do? I would say no. It has not created the waves in the Search Engine Optimization world that just the announcement of the mobile-first index did.

Current AMP timeline:

    • October 7, 2015: Google AMP is officially introduced.
    • February 24, 2016: Google AMP officially launched.
    • September 20, 2016: AMP web pages are included in organic search results.
    • November 4, 2016: Google announces over its blog the creation of a new mobile-first index.
    • March 2017 AMP Conference: Google announced that AMP will be available over the Baidu, Sogou, and Yahoo Japan search engines.
    • May 23, 2017: Paul Muret announces AMP will now be available over AdWords for display and search ads.
    • TBD: The rollout of the mobile-first index. Thinking Early 2018.

Let’s help your marketing plans! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms.