Snapchat Did a Redesign and It Was Not a Hit

Snapchat Redesigned

Last year Snapchat redesigned their layout in the UK, Australia, and Canada to help monetize its service by adding in more advertising. However, the transition has proven that it did not go over well with users.

The social media platform rolled out its new look at the end of last year and the results are not what Snapchat was hoping for. 83% of reviews on the App Store were negative from their users. Many complained that their feeds weren’t in chronological order and that overall, it was downright confusing. Not exactly what you want to hear from your users.

User Tweets

Many users have actually tried to contact Snapchat on Twitter. They wanted to voice their concerns and frustrations and took it to Twitter since there is no way to contact them on the actual Snapchat app.

Snapchat redesigned

Snapchat redesigned

Snapchat redesigned

According to TechCrunch, only 17% gave the new design a three to a five-star review.

Why the change

The hopes were that the new redesign would boost Snapchat’s revenue. The channel has been dropping in popularity over the last year and fell short of Wall Street earnings expectations in Q3. That led to a $443 million loss. “The redesign mixes Stories, where Snapchat shows ads but which have seen stagnation in sharing rates amidst competition from Instagram Stories, into the more popular messaging inbox, where Snapchat’s ephemeral messaging is more differentiated and entrenched,” according to TechCrunch.

The redesign also stops users from being able to watch a lot of people’s Stories in a row. Instead, users do not have to tap a preview of the next person’s Story before you can watch it.

Snapchat’s Response

So what did Snapchat have to say in regard to the concerns users have? “Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in.” So it looks like this new redesign might be here to stay, even if users aren’t a fan of it.


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New Instagram Messaging App Is Being Tested

Instagram Messaging

The rise of Instagram has been incredible. The platform, owned by Facebook, has taken social media by storm. The success of the brand is due to its visual component and easy accessibility. This, along with their Instagram Stories feature, has allowed for Instagram to become as widely successful as it has. Now, Instagram wants to add a standalone Instagram messaging app into the mix, which creates a new channel for users and advertising.

Instagram Messaging

Instagram confirmed to Quartz that it was indeed testing a new app. The app is called Direct, and it will be for direct-messaging only, allowing it to be separated from the main Instagram app. “We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct—a camera-first app that connects seamlessly back to Instagram,” a representative added.

If this sounds familiar to you, it’s because it is. Facebook did something similar with their Messenger app. If you use Facebook on your phone, you now have to have the Messenger app downloaded in order to chat with someone in private.  The app now sells over 1 billion users monthly and is in the process of testing ads in Messenger as well.

Features of Direct

During the testing phase, Direct is looking a bit like Snapchat. It has become known that Instagram has based a lot of its features from what Snapchat has done or was trying to do. Just like Snapchat, the Stories and Discover tabs will be located in the new app, specifically at the top. Other features include; the app opening to the camera, people swiping to see their inbox of private messages, sending photos and videos that feature augmented-reality filters and illustrations and they can opt to send text messages instead.

Instagram messaging

Advertising Platform

It’s unknown when the new Direct app will officially release. One thing to note, however, is that when it does, it will add another platform to place advertising into. This creates a new stream of marketing to showcase your products or services.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!