A Simplified Guide to Digital Marketing For Non-Techies

Digital Marketing Guide

On average, more than 40,000 search queries every second. That’s a total of 3.5 billion searches per day, and roughly 1.2 trillion searches per year worldwide – that’s how many people “search” just on GooglePotential customers are searching for “the problem that your business solves” among those searches as well. That’s why it’s important to have a sustainable presence on the web and to make your digital marketing presence work for you.

According to OurSocialTimes, spending on advertising on social media already surpassed that of the good old television. Facebook now dominates the ad revenue spectrum on social (with a 67.9% share) and the total ad spend on social media (across networks) is slated to touch $31 billion. Facebook and its billion+ users along with several million users across Twitter, Instagram, Google+, Pinterest and Snapchat, also have your potential customers lounging about them.

If you are a business owner, getting a powerful business presence on digital media is no longer “nice to have”. You are either on digital media, the right way, and make it work for your business, or you fade away into non-existence. The takeaway here is that you must be using social media to enhance your company and keep it up to par with the times.

Didn’t take those first steps yet? Here’s a simple guide to ensure you do:

Say hello to Inbound marketing

Traditionally, businesses are accustomed to “reaching out” to customers through media with ads and messages. This is known as, outbound marketing or interruption marketing. You reach out to your customers, convince, sell, communicate and persuade them to buy your product or to invest in your business. Although there is nothing wrong with that, there is now a more efficient approach to targeting your audience.

Digital marketing is predominantly inbound marketing. Instead of pushing products, you push information out. Instead of depending on expensive media such as television, you depend on continuous content production to reach customers. When you do reach your customers, you don’t “sell”. Instead, you inform, educate, and keep them engaged.

It all begins with your website.

For most businesses, websites are just traditional websites. They are simply digital brochures with just an address on the web. However, you need more than just that. What you need is a way to your website to bring you results (which could be branding, leads, sales, etc.).

Digital marketing, when you do it right, makes your website an informational hub for your potential customers. Are you a dentist? Your website becomes the hub of information, tips, and insights for all things related to dental care. Making a living as a real estate agent? Your website lists out properties available for rent or sale. Plus, it also delivers the best tips for your customers on how to rent, how to buy, how to negotiate mortgage rates and more.

See how it works?

Digital Channels- Noted!

Traditional advertising depends on the media. There’s television, radio, and print. Similarly, digital media depends on content produced on schedule. This includes a blog on your website, social media and other ways of communication, such as email and mobile.

You are essentially following the Traffic – Leads – Sales paradigm by using content, SEO, social media, and email. This allows you to get people to notice what you publish. You get them engaged and interested, collect leads and nurture those leads to make sales.  

Digital marketing also has an “outbound” component to it in the form of doing advertising on platforms such as Google and Facebook (but that’s for another blog post).

You’ll need to put in the effort to make yourself found, liked and trusted by your existing and potential customers.

The Internet allows you to do just that. Are you up for it?

Let’s help your marketing plans! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms. GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US TO INFORMATION@VERAPAX.COM!

Google AMP for SEO, what is it and how does it affect you!

Google AMP SEO

Google released information about AMP, or Accelerated Mobile Pages project back in October of 2015. It is basically an open-source content delivery platform that says it will help load mobile images instantly. Google says that publishers have to strike a balance between making money off of your content through ads and such, and having a fast loading website. Google continues with,We want web pages with rich content like video, animations, and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.”

With this announcement, on top of the major announcement of the mobile-first index, Google is pushing more and more for a mobile utopia (so to speak), and what’s best, it is being received well. It has already outpaced Facebook’s Instant Articles. This is compounded by the fact that from a survey from 9to5Google saying that over 50% of polled people “prefer the stripped down versions of websites than reading something.”

So how does this affect you as a regular user? Well, this means faster article load times and less ‘clunkiness’ on the viewing page.

How about a website developer? Well, Google released the new framework for it, called AMP HTML. When it first came out, WordPress.org, Pinterest, Twitter, Chartbeat, Parse.ly, Adobe Analytics, and Linkedin were all existing web tech that utilizes it. I am sure most, if not all, have it implemented in some way. But has it made the splashes that usual Google announcements usually do? I would say no. It has not created the waves in the Search Engine Optimization world that just the announcement of the mobile-first index did.

Current AMP timeline:

    • October 7, 2015: Google AMP is officially introduced.
    • February 24, 2016: Google AMP officially launched.
    • September 20, 2016: AMP web pages are included in organic search results.
    • November 4, 2016: Google announces over its blog the creation of a new mobile-first index.
    • March 2017 AMP Conference: Google announced that AMP will be available over the Baidu, Sogou, and Yahoo Japan search engines.
    • May 23, 2017: Paul Muret announces AMP will now be available over AdWords for display and search ads.
    • TBD: The rollout of the mobile-first index. Thinking Early 2018.

Let’s help your marketing plans! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms.