Are you looking to produce promotional items to give away at events? Here are a few things to think about. Have you ever wondered what happens to your gifts after giving them away? Do people actually wear or even use them, or just throw them away?
Unfortunately, most promotional items just like everything else in our society end up in the landfill. The question is can we reduce the footprint of our own marketing activities? The answer is “Yes, definitely!” The best solution is sustainable eco-friendly promotional products.
For us, sustainable eco-friendly promotional products are the products that provide environmental, social, and economic benefits while protecting public health, and the environment through their entire life cycle, from gathering or extraction and production to final disposal. Fortunately, eco-friendly promotional items can be branded with your brand logo and colors, just like others. You can have your message in front of your prospects, and protect the environment at the same time.
How can an eco-friendly product improve your marketing?
If you are determined to take an eco-friendly approach to your marketing, you should know that the environmental consciousness of the products is a stand-alone strategy to a growing number of consumers.
89% of consumers choose an environment-friendly lifestyle, and sustainable consumption, including green and organic products. By implementing eco-friendly promotional products, you are appealing to those concerned about their overall footprint, while improving your brand image.
Choose sustainable products especially biodegradable, organic, recyclable items, and those made from post-consumer recycled materials.
Bamboo: a highly efficient and versatile wood replacement
Bamboo products rock the wood industry for good reasons. It is one of the world’s most prolific and fastest growing plants. A sixty-foot tree cut for market takes 60 years to replace. Meanwhile, a sixty-foot bamboo cut for market takes 59 days to replace.
The bamboo has exceptional characteristics and is highly versatile. For example, bamboo apparel is thermal regulating, helps you stay cooler in hot summers, and warmer in the cold winter. Bamboo fabric is a natural anti-microbial requiring no chemical treatment, breathable but still odor resistant. Bamboo is also resistant to fire and is an anti-fungal and anti-static material.
The range of options is wide since the bamboo is such a good replacer for wood: from bamboo notebook and pen, cutting boards in any possible shape to bamboo clothing, and accessories apparel!
Recycled cardboard: less air and water pollution
It is estimated that 40% of the waste in the U.S. is paper. Paper production contributes significantly to deforestation, water, and land pollution. Paper and cardboard products end up in landfill where they start to decompose and release methane gas.
Fortunately, most of them, 60-85% of all paper products are currently recycled. Recycled cardboard creates 35% less water pollution and 74% less air pollution than “virgin” paper pulp, thus making it more sustainable.
Considering this, it makes more sense to choose recycled promotional items for your events instead of plastic or other “virgin” materials. So, choose thoughtfully from cardboard jotters and cardboard pens to recycled shopping bags, sticky notes with your logo imprinted on them. Or this cardboard mousepad – calendar made from post-consumer recycled paper.
Seed paper: recycled paper and a garden
If you want to promote your business in an environmentally responsible manner, your next choice is eco-friendly promotional products designed with seed paper. It’s a biodegradable eco-paper made out of post-consumer materials imprinted with soy and water-based inks and organic pigments. Plantable paper is a unique 100% recycled handmade paper embedded with seeds that you can plant and afterward grow wildflowers, edible herbs or even vegetables.
On a seed paper, you can deliver your marketing message along with your logo: business cards invitations, postcards, holiday cards, gift packs and bookmarks, photo frames, bottle neckers paired with a bottle of wine, hang tags, coasters, and shapes.
To summarize, sustainable eco-friendly promotional items are must-have items for a successful giveaway. They are the ambassador of your cause, or brand even after the event is finished.
Visit our Promotional Items Section of the Store to find thousands of customizable items that will sure to impress your attendees.
GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US at INFORMATION@VERAPAX.COM. WE CAN HELP YOU WITH Promotional Products!