Looking for an effective and affordable form of advertising? Consider having small branded promotional products that you can easily leave with marketing leads, or share with those who visit your business. Something unique and recognizable that customers both loyal and potential can associate with you and your business.
If you haven’t used promotional items before in your marketing campaigns, they are one of the most popular ways to boost awareness for your business. They are often small and simple, with only a logo, company name, and maybe a tagline. They are a powerful low-cost marketing tool for reaching out to potential customers. They are ideal for small businesses and startups because you can produce them with a small budget and still get the audience’s’ attention.
So, why allocate a set budget for promotional items? Firstly, depending on the products you’re interested in you may be surprised to find just how affordable they are. With some being as cheap as $0.75 a piece, and costs decreasing when bought in bulk. Knowing how much money you want to spend will help you determine which products and quantities will suit your needs. You may be surprised by just how much you can get for your dollar.
Second, nine out of ten recipients recall the names of brands who advertise with promotional products. According to a 2016 study by the Advertising Specialty Institute, promotional products that engage the customer’s senses and allow them to interact with the brand on a physical level leave a longer lasting impression.
Third, most people tend to keep the products they receive anywhere from six months to two years, and a third of consumers use them on a regular basis. Most importantly, 85% of people tend to do business with a company after receiving an item branded with its logo.
Moreover, people love receiving free stuff. Even though they are small and simple, they are still able to create a positive experience for your customers.
Since promo products can also display contact information, they can easily fill the role of a business card. Even including social media tags or a QR code can integrate them with your digital marketing efforts.
For the best results invest in branded promotional items that can be used for a longer period of time. The rule of thumb is to give away products designed to be used daily. These can be items such as pens, water bottles, calendars, bags and so on.
Include promotional products in your marketing mix, integrate them into your social media campaigns, or delight your new buyers and develop long term business relationships.
Recommended promotional products:
If you want a well-received promotional product to deliver for your brand, you can create custom promotional tote bags. After pens and T-shirts, tote bags are the most popular promotional product, perfect for daily use.
Actually, 34% of U.S consumers own a promotional bag. Not only will they be used and seen frequently by the recipients, but they will be seen by those who may see it on the street. Thus they can advertise your brand in a repeated and sustained manner.
Mugs are multi-use promotional items that can fit almost any event or campaign. According to Sageworld.com, mugs, in particular, are effective advertising as 57% of people were able to recall a brand imprinted on a mug. Mugs are a budget-friendly choice that can deliver great value for your investment.
The most common types of personalized coffee mugs include those made of ceramic and glass as well as thermos-type mugs. For low-budget promotions choose classic ceramic coffee mugs.
Think about the last T-shirt you wore, what was on it? The name of an event you attended? A band or university? The name of your business, perhaps? Casual work uniforms are quickly becoming a popular choice for a lot of businesses, particularly if your work is outdoors or in the service industry.
They are inexpensive, easily customizable, and once they are decked out in your logo and company colors people will recognize you from a mile away. There are hundreds of styles to choose from long sleeves to straps, cotton to moisture resistant material. They can be screen printed or embroidered with your logo or employee’s names.
Pens are literally made to sign important documents, so what could be a better way to encourage business growth? A good quality pen will stick with someone for up to two years and will be used on a regular basis even with other businesses who might learn about you solely through this third party.
Like T-shirts, there is a huge variety of colors and styles to choose from. You can choose from high-quality wood casing to candy color gel pens and everything in between.
Tech-related products easily outrank all other branded items in the current market. That’s no surprise when you think about how much our culture exchanges information digitally. These days everyone has a computer in their pocket, so why not use that fact to your advantage?
Tech accessories are popular with everyone and easy to brand. With products like thumb drives, power banks, and Top sockets, you can put your brand on anyone’s laptop or phone for your business. That puts your products within easy reach of potential clients. Choose things that are appealing, but practical.
To summarize, good promotional products are memorable, interesting, and can be kept for longer use. Visit our product tab to thousands of customizable items that are sure to impress your customers.
GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US at INFORMATION@VERAPAX.COM Promotional Products are SOMETHING WE CAN HELP YOU WITH!
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