5 Marketing Tips To Help Your Business Thrive in 2019

Marketing Tips

The beginning of the year is always crucial for brands. New strategies and techniques are being implemented and goals are high. Even though you may be on top of your marketing, sometimes it helps to have a few more ideas and marketing tips to really help you succeed.  Here are 5 marketing tips to help your business, brand or product thrive in 2019:

Study other brands you admire

Look at other ways a brand is marketing their product and see what you admire about them. Take notes, see what and how they do their marketing more in-depth. Don’t copy them, but learn from them and be inspired to incorporate some of their techniques into yours.

Take the time to listen more

Listen to your audience. Listen more to your employees, colleagues, and peers. Be more open to seeing what they have to say and why. There could be some great ideas you’re currently missing out on. There could also be ways for improvement and also maybe advice on things that just aren’t working.

Help customers share the news about your brand, company or product

Create marketing collateral that is easily shareable by your audience. Make sure that you take the work out of it for them and make something that not only they care share without hassle, but want to share with others as well.

Communicate and engage with your audience

Do Facebook Lives, respond to comments and answer any and all messages you receive. Ask your audience what they want and why. Make sure you are not only connecting with them but truly listening and giving them want they want and need. Make sure your audience knows that they are the key component in your business.

Let your creativity wander

Yes, taking your job seriously is important. You must be professional and work hard. However, it’s also so important to take time to be creative. Let your mind wander. Take steps back, relax and even have some fun. Let your creative side shine through and allow yourself the much needed time to be able to do that. Read books, daydream, explore. Trust me, it will help make your business that much better in the long run.

Let us help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


15 Signs You Need Marketing Help

Marketing Help


Being a business owner is not only hard work but also time-consuming. There are so many hats and roles you have to tend to while being dragged in different directions. Sometimes you want to be able to do it all but the reality is that it just isn’t possible for one person to do. Realizing you need help is one of the smartest business decisions you will ever make and the best place to start is to look for marketing help.

Hiring someone to help you with your marketing will not only make your life easier but it’s smart. 2018 is here and it’s digital marketing overload time. Everything is based on strong marketing strategies, social media, video and engaging content. Hiring someone who is an expert in that is a goldmine for a business owner. Not sure if you should be among the ones to hire someone on?

Here are 15 signs you need to hire some marketing help, like yesterday:

1. You get overwhelmed by the thought of advertising, social media, and planning a content strategy.

2. Your idea of marketing is spending as little as possible and expecting high results.

3. Your website gets traffic, but very low sales. It’s time to work on your conversion funnel, but you’re not even sure what that is.

4. Your website design hasn’t been touched in years. It still looks and functions the same as it did in 2010.

5. You hate the thought of having to create and send an email campaign to your email list.

6. Speaking of which, you don’t even know if you have an email list.

7. You want lots of likes and followers on social media, but you have no idea how to get them and what to do with them.

8. Bounce rate, call-to-action, click through, and impressions. These are foreign to you and sound like sports terms.

9. You still think billboards are the way to go for marketing.

10. You didn’t know there was such a thing as inbound marketing or outbound marketing.

11. Microsoft Paint and Powerpoint are your go-to tools. Wait, what’s Canva? and Photoshop is too complicated for you.

12. Believing that YouTube is only for watching funny videos or a place where kids create things on now. You don’t realize how important this platform is.

13. Not realizing that a content calendar is key to your marketing strategy.

14. You think blogs are just for influencers and you hate the idea of having to write one for your business.

15. You constantly want new followers, but forget to be loyal to the ones you already have. 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Facebook Will Punish ”Engagement Bait”: Posts that Beg For Likes, Comments & Shares

Facebook Engagement Bait

Social Media Managers will have to be extra cautious when posting on Facebook. It’s not uncommon for a typical post to ask users for engagement. However, Facebook has announced that it will now demote ”engagement bait” aka posts that ask for likes, comments or shares.

What is “Engagement Bait?”

Demoting “engagement bait” posts is another way that Facebook is improving its News Feed. You may be wondering what “engagement bait” is. It’s when a post asks for requests from their followers. It’s usually something simple, such as, “Like our post, if you agree!” or “Tag a friend who would love this!” The reason is to ultimately get your interaction and engagement with users up so it looks better for your Page analytics.

“We want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook,” the company said in a statement.

When will the change take place?

The social media platform is giving publishers and Pages a couple of weeks to adjust to the changes before content becomes affected. After that, if the content is begging or baiting users to interact, Facebook will have the total reach of their posts reduced. Depending on how much and how often it is done will also determine how hard the Page or person is hit.

According to Facebook, the change won’t affect posts that ask for help, advice or recommendations. In the beginning, they are also allowing for engagement baiters to earn their original reach back with good behavior. According to TechCrunch, “Facebook did specify that there are some exceptions to this clampdown, and that includes examples like a missing child report, raising money for a cause, or asking for travel tips, to quote the company directly.”

This isn’t the first change from Facebook. The company has made several changes recently to improve the News Feed and give users overall better experience.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


How to Reach Customers With Your Creative Marketing

Creative Marketing

Millions of customers all over the world get billions of marketing messages collectively. That’s a lot of messages going out per person. Pretty soon, your marketing messages will be dismissed. Customers will learn to ignore the noise and move on. You have real problems to deal with, such as the modern day customers’ low attention span and ever-growing competition. Even worse, something as bad as an ad blocker will get in the way without letting your customers ever see your message. While creative marketing  helps give you an edge and to stay ahead of the curve, real (and always changing) problems will force you to get creative just in case you thought “it won’t affect me.”

Getting creative with your marketing is not an option anymore. So, how do you ensure that you keep your juices flowing and make your marketing work for you?

Here’s how:

Start with the Why

Simon Sinek – author of Start with Why and influencer – advocates the need for taking a few steps back and thinking in terms of the big “why.” Applied to business, you would ask questions, such as:

  •      Why am I in business? What problems am I looking to solve?
  •      Why should a customer purchase from my store?
  •      Why exactly is that customer paying a premium for my products or services?

Without digging in deep and finding out your “why” it’d be hard for you to unearth the awesomeness that your business is capable of. You won’t be able to make those creative juices flow without this fuel.

To get creative, you’d need a force of energy. Starting with your “why” gives you just that.

Make Your Copy Work Harder

The written word is powerful – it was, it is, and it always will be. What you write will make an impact.

Writing for others’ consideration is a poor attempt with marketing; writing to make a difference for your potential customers is something else. Powerful copy that can get you results has the ability to make people “feel.”

Most businesses only focus on writing just enough for customers to “consider” their respective products and services. To stand out and to make a real difference, you need your messages to have an impact, to change lives, and to have your potential customer think about you.

The next time you go about creating marketing assets (traditional and digital), brochures, flyers, visiting cards, blog posts, Twitter tweets, and Facebook posts, think about how you can make people “feel.”

Does your messaging help elevate?

Customers won’t budge an inch if you don’t make them “feel,” “connect,” and “embrace” what you stand up for as a business. They have options. They need a push. The only way you make that push is to hit hard on their emotions. Try working with greed, fear, status, convenience, ease of use, etc., and your marketing messages will hit the’ “emotions” of your customers.

When you get to that level of marketing messaging, there’s no stopping the marketing force that you’ll become.

How do you plan to get creative with your marketing? Tell us all about it. 

Let us help you with graphic design! We can create, and print creative graphic designs that will provide the best outcomes for your company when using printed marketing materials.


5 Tips To Grow Your Brand On Instagram

Gain New Followers Instagram

Instagram boasts of over 700 million monthly active users – that’s double the monthly active users on Twitter and over 3 times as many users as on Whatsapp.

While you could just share text and a few images on all other social networks and still make those platforms work for your business, Instagram demands visual content – photos, videos, graphics, images, and more. That’s also precisely why Instagram might not be a good fit for your business if you can’t extend your content creation into visual. But since Instagram is big and is baked directly into Facebook’s portfolio of products, it makes sense to be on Instagram and grow your presence there regardless of your business type or whether or not your business renders itself as a natural fit for images.

Your Due Diligence Matters

When you want to make Instagram work for you, try to milk the most out of the platform. A large part of doing this right is to do your due diligence. For instance, be sure to fill out and complete your profile 100%. Post that, add the location (especially if your business is local). Location tagging alone makes your content more relevant and engaging by about 79%.

Right from the start, get into the habit of using hashtags (those are big on Instagram) – you use general tags to help people discover your content and you also use branded tags pertinent to your business. By using hashtags alone, you’ll boost your content engagement by 12.6%. 

Share continuously. Not in Spurts

As it is true for any social network, strive to share your visual content continuously by scheduling your updates as much as possible. The only way to rise above is to be consistent at what you do. This applies to the content you share on Instagram. Most businesses make the mistake of uploading images or content a couple of times and leave it at that.

Doing content updates in spurts never helps (this is also true for all content across social, your blog posts, guest blogging efforts, and pretty much anything you do on digital marketing).

Use a combination of Images & Videos

Some of the most popular videos on Instagram are anywhere from 30 seconds to 60 seconds. The video is most effective at getting higher engagement rates with your followers on Instagram.

gain new followers InstagramWhile products automatically make for great video shots and angles, even service businesses now have ways to create short videos to help explain services a lot better than what images and text can do. What goes on Instagram can also go on Facebook and this double exposure gets you all the juice you need. Just make sure that your video assets don’t have to depend on sound or audio of any kind since over 85% of videos are watched without audio.

Images are the staple but videos get two times more engagement. Using both images and videos gives you a good chance for visibility and engagement.

Use Various Formats available

With Instagram, you have regular image-based or video-based updates that you would normally default to while sharing content. However, there are a ton more options for you. Consider Instagram Stories which boasts to 250 million active users – a format unique to Instagram which didn’t even exist a few years ago.

For the images themselves, Instagram lets you post portrait style photos and also landscape styled onesTry various formats, image sizes (as specified by Instagram), and content mix varieties to see which of those variants work best.

Time Your Content Sharing

On Instagram, timing is everything. While you strive to be as regular as possible with your sharing schedule, it’s found that audiences engage better on weekdays than on weekends. Also depending on where you are, there are specific stats that surfaced as far as the United States is concerned:

Mondays are better than the rest of the days. Posting your content at 3 PM doesn’t help much, and 9 PM happens to be the best time to post.

The results will differ but you’ll realize what kind of timing works for you “after” you start publishing and when you have your eye out for analytics to help determine the best posting schedule that works for your business.   

How does your Instagram activity look like? 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


5 Mistakes Marketers Make Using LinkedIn InMail

Mistakes LinkedIn InMail

LinkedIn might seem much less active of a platform than say, Facebook or Twitter, but make no mistake, you are being watched. Those who follow you (and even those who don’t) read everything you publish on the LinkedIn publishing platform.

LinkedIn has more than 467 million total users. 106 million are active users, 1.5 million are groups, and the platform available in 24 languages,  which makes for more than 40% of users active on a daily basis. LinkedIn InMail, in particular, has truly been a way to reach absolutely anyone on LinkedIn.

It’s a fantastic way to get heard, make business happen, do outreach, hire people, and more. It has a ton of potential, however, most marketers and business owners don’t use it as they should. 

Here are a few mistakes marketers and entrepreneurs do when it comes to LinkedIn InMail:

LinkedIn InMail is not a corporate email

Honestly, even corporate email shouldn’t have to be so boring and rigid (but we aren’t getting there). However, LinkedIn InMail should never sound like you are addressing and writing to 50,000 slaves. There have been plenty of InMails that we’ve seen that start with “To whomsoever, it may concern”. Even a simple “Hi” works better than anything fancy you might want to try. Know why you are sending the InMail in the first place, be clear and keep the InMail short, but keep it personal.

Do your due diligence

Whatever you do with LinkedIn InMail, don’t use it for spam. Just getting that out of the way…

Now, before reaching out to be people, it helps if you do some research and find out a little about them at least. Who are they? What do they do? Where do they live? What are they passionate about?

Just a little digging around fetches you a lot of information about the people you are trying to connect with. Anything starting with “Dear LinkedIn User…” is a disaster even before you begin typing it.

Your tendency to sell

If you could make money just by shooting out template emails to hundreds or thousands of people, anyone could have made money doing it. Sadly, it just won’t work. Although sending emails or LinkedIn InMails specifically is easy enough.

This approach doesn’t work since people are programmed to avoid sales messages. We don’t like being sold to. We don’t want others to keep badgering us until we part with our hard-earned cash. When you try to be aggressive with selling, you turn people off, simply because we like to buy stuff when we are ready for it, when we can, or when the time is right.

Using LinkedIn InMail to sell is the worst thing you could do. If you’ve been trying to do it, it’s best to stop now. 

Not building relationships

LinkedIn InMail is a way for you to reach anyone on LinkedIn. Meanwhile, LinkedIn, in general, is a platform built with the sole purpose of connecting people professionally. As such, you were to use a LinkedIn email to build relationships.

As Melanie Dodaro of LinkedIn puts it, you should use LinkedIn email to let people know why you want to connect, look for ways to build the relationship genuinely by finding commonalities and seek to actually get to know the real person behind the profile. Build these relationships by being proactive – share their posts, respond to their updates, congratulate them when they reach milestones, and be their advocate.

Not Providing value first

Your first tendency to put a LinkedIn email to use is to reach out to people, explain why you want to connect, and more. If you noticed, all of that is selfish. The focus is on you.

Use LinkedIn InMail to reach out to them with a specific solution to a problem they wrote about somewhere either on LinkedIn, their blog or within a group. Send InMail to provide the data, insights, or a quick solution to something you are exceptionally good at or that which your business is based on (or relates to).

How do you use your LinkedIn InMail?

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.