Instagram Testing “Type” Feature

Instagram New Feature

Instagram is yet again testing something new. It is testing a new “Type” feature that is being used within the Stories feature. It is meant to allow for users to share messages that are text-based instead of photos or videos.

The Type feature is located at the bottom of the screen where you go to take a picture. It’s next to the Boomerang and Live options. Once you select that feature, you can choose how the font text appears and change the background color.

Instagram new feature  Instagram new feature

Why the Added Feature?

So why is Instagram adding this when video content is where it’s at? Because there is a need for it. Blogger, influencers and marketers have been known to take a picture with a neutral background and add some text themselves. As great as photos and videos are, sometimes it’s great to have whatever they are communicating in writing. A great example would be of a recipe; simply jot down the ingredients and how it’s prepared and then their followers can screenshot it and have it on hand. Now this will be a bit easier and less of a step for users. The default background color looks a lot like Facebook’s status update since it is a bright ombré.

Instagram new feature

There have been a lot of changes to Instagram lately. It looks like Type isn’t just the newest change though. According to WABetaInfo Instagram will also start to notify users when you take a screenshot of their story. It won’t send the first screenshot notification to the person, but it will inform you that the next time it will.

Instagram new feature


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How To Share A Profile On Instagram

Instagram Share Profile

If you’ve ever been scrolling on Instagram and discovered a profile you love, it wouldn’t be unheard of to want to share it with your friends. In the past, most people would take a screenshot of the profile and text or message it or send them the profile name. Wouldn’t it be nice if you could just share the profile instead? You can and these screenshots and captured by Adweek, along with the explanation will show you how.

Step 1:

Go to the profile you’d like to share. You can go to a user’s profile by tapping their username on one of their posts in your feed or by searching for them on the Explore tab.

Instagram share profile

Step 2:

Tap the three dots in the top-right corner of the screen.

Instagram share profile

Step 3:

Tap “Share this Profile.”

Instagram share profile

Step 4:

A list of your contacts will appear. Either scroll through the list and tap the circle next to a user’s name to select them as a recipient, or tap the Search bar to search for one or more recipients manually. Note: You can share a profile with up to 15 people at once. You can also share a profile with a user group you’ve previously created.

Instagram share profile

Step 5 (optional):

Tap “Write a message…” to add a comment to your message.

Instagram share profile

Step 6:

Tap “Send” to share the profile with the selected recipient(s). Each recipient will receive a link to the profile in an Instagram Direct message, along with your personal message, if you added one.

Instagram share profile


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Instagram Offers New Option to Follow Hashtags

Instagram Follow Hashtags

Instagram has announced another new feature that people are really going to like. Users will now be able to follow specific hashtags on the widely popular social media platform.  This, along with being able to follow profiles, with posts using those tags appearing in your main feed, is going to open up new opportunities for Instagram being a discovery engine.

Instagram explained it like this:

“Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the ”Follow” button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time.”

What does this mean?

Being able to follow hashtags directly in Instagram will allow communities to find each other better. It also will allow customers to find specific products or services that they are in need of, without hassle. This may also lead to people being more specific with their hashtags. For instance, instead of just using #marketing, it would be smarter to use #marketingtips or #marketingadvice. The more popular a hashtag is, the more likely your post will get lost in the shuffle. Being more specific will hit a smaller audience who is more likely to follow your page and hashtag.Instagram follow hashtags

Why the change?

Instagram is also looking to expand. Although the platform is photo-based, it wants to show users that it can offer more than a pretty picture. Instagram for marketing is on the rise. Users, marketers, and influencers are active and Instagram has taken notice. They want to expand into realms that we aren’t even aware of yet.

Instagram is constantly testing new features and adding new functions to the mobile-friendly social media site. This is only the beginning for the changes that we can expect from Instagram in 2018, especially with a video being the main focus.

Are you excited for all the changes Instagram is making?  


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

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New Instagram Messaging App Is Being Tested

Instagram Messaging

The rise of Instagram has been incredible. The platform, owned by Facebook, has taken social media by storm. The success of the brand is due to its visual component and easy accessibility. This, along with their Instagram Stories feature, has allowed for Instagram to become as widely successful as it has. Now, Instagram wants to add a standalone Instagram messaging app into the mix, which creates a new channel for users and advertising.

Instagram Messaging

Instagram confirmed to Quartz that it was indeed testing a new app. The app is called Direct, and it will be for direct-messaging only, allowing it to be separated from the main Instagram app. “We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct—a camera-first app that connects seamlessly back to Instagram,” a representative added.

If this sounds familiar to you, it’s because it is. Facebook did something similar with their Messenger app. If you use Facebook on your phone, you now have to have the Messenger app downloaded in order to chat with someone in private.  The app now sells over 1 billion users monthly and is in the process of testing ads in Messenger as well.

Features of Direct

During the testing phase, Direct is looking a bit like Snapchat. It has become known that Instagram has based a lot of its features from what Snapchat has done or was trying to do. Just like Snapchat, the Stories and Discover tabs will be located in the new app, specifically at the top. Other features include; the app opening to the camera, people swiping to see their inbox of private messages, sending photos and videos that feature augmented-reality filters and illustrations and they can opt to send text messages instead.

Instagram messaging

Advertising Platform

It’s unknown when the new Direct app will officially release. One thing to note, however, is that when it does, it will add another platform to place advertising into. This creates a new stream of marketing to showcase your products or services.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

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5 Tips To Grow Your Brand On Instagram

Gain New Followers Instagram

Instagram boasts of over 700 million monthly active users – that’s double the monthly active users on Twitter and over 3 times as many users as on Whatsapp.

While you could just share text and a few images on all other social networks and still make those platforms work for your business, Instagram demands visual content – photos, videos, graphics, images, and more. That’s also precisely why Instagram might not be a good fit for your business if you can’t extend your content creation into visual. But since Instagram is big and is baked directly into Facebook’s portfolio of products, it makes sense to be on Instagram and grow your presence there regardless of your business type or whether or not your business renders itself as a natural fit for images.

Your Due Diligence Matters

When you want to make Instagram work for you, try to milk the most out of the platform. A large part of doing this right is to do your due diligence. For instance, be sure to fill out and complete your profile 100%. Post that, add the location (especially if your business is local). Location tagging alone makes your content more relevant and engaging by about 79%.

Right from the start, get into the habit of using hashtags (those are big on Instagram) – you use general tags to help people discover your content and you also use branded tags pertinent to your business. By using hashtags alone, you’ll boost your content engagement by 12.6%. 

Share continuously. Not in Spurts

As it is true for any social network, strive to share your visual content continuously by scheduling your updates as much as possible. The only way to rise above is to be consistent at what you do. This applies to the content you share on Instagram. Most businesses make the mistake of uploading images or content a couple of times and leave it at that.

Doing content updates in spurts never helps (this is also true for all content across social, your blog posts, guest blogging efforts, and pretty much anything you do on digital marketing).

Use a combination of Images & Videos

Some of the most popular videos on Instagram are anywhere from 30 seconds to 60 seconds. The video is most effective at getting higher engagement rates with your followers on Instagram.

gain new followers InstagramWhile products automatically make for great video shots and angles, even service businesses now have ways to create short videos to help explain services a lot better than what images and text can do. What goes on Instagram can also go on Facebook and this double exposure gets you all the juice you need. Just make sure that your video assets don’t have to depend on sound or audio of any kind since over 85% of videos are watched without audio.

Images are the staple but videos get two times more engagement. Using both images and videos gives you a good chance for visibility and engagement.

Use Various Formats available

With Instagram, you have regular image-based or video-based updates that you would normally default to while sharing content. However, there are a ton more options for you. Consider Instagram Stories which boasts to 250 million active users – a format unique to Instagram which didn’t even exist a few years ago.

For the images themselves, Instagram lets you post portrait style photos and also landscape styled onesTry various formats, image sizes (as specified by Instagram), and content mix varieties to see which of those variants work best.

Time Your Content Sharing

On Instagram, timing is everything. While you strive to be as regular as possible with your sharing schedule, it’s found that audiences engage better on weekdays than on weekends. Also depending on where you are, there are specific stats that surfaced as far as the United States is concerned:

Mondays are better than the rest of the days. Posting your content at 3 PM doesn’t help much, and 9 PM happens to be the best time to post.

The results will differ but you’ll realize what kind of timing works for you “after” you start publishing and when you have your eye out for analytics to help determine the best posting schedule that works for your business.   

How does your Instagram activity look like? 


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!