Mark Zuckerberg’s Personal Challenge Is All About Fixing Facebook

Zuckerberg Fixing Facebook

When you’re the creator of Facebook, people are going to want to know what your New Year’s resolutions are. Mark Zuckerberg, being the public figure that he is, knows that. Which is why he likes to share his personal challenges for the year. This year it may sound surprising to some, but Zuckerberg’s challenge for 2018 is fixing Facebook.

In the past, Zuckerberg has shared a variety of challenges he personally wanted to conquer, but not quite like this. In 2014 he learned Mandarin. 2015 he read 25 books, which is impressive for someone as busy as he is. In 2016 he built a personal AI for his house (can he build me one?). Then in 2017, he wanted to meet and listen to people in all 50 states.

Fixing Facebook First

However, now Zuckerberg is putting Facebook first. This is definitely needed after some major backlash occurred during 2017. Many people have had issues with Facebook and thinking that the social media platform didn’t do enough to block fake news and Russian interference in the 2016 U.S. election. Terrorists have also been able to use the site to recruit new terrorists. The News Feed has become a disaster and pointless to many people and online abuse is the worst it has ever been.

Basically, it’s time for a huge change with the behind-the-scenes of Facebook. Mark Zuckerberg released a statement that explained why he chose this personal challenge for 2018.

Read his post below:

Every year I take on a personal challenge to learn something new. I’ve visited every US state, run 365 miles, built an AI for my home, read 25 books, and learned Mandarin.

I started doing these challenges in 2009. That first year the economy was in a deep recession and Facebook was not yet profitable. We needed to get serious about making sure Facebook had a sustainable business model. It was a serious year, and I wore a tie every day as a reminder.

Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My Personal Challenge

My personal challenge for 2018 is to focus on fixing these important issues. We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory.

This may not seem like a personal challenge on its face, but I think I’ll learn more by focusing intensely on these issues than I would by doing something completely separate. These issues touch on questions of history, civics, political philosophy, media, government, and of course technology. I’m looking forward to bringing groups of experts together to discuss and help work through these topics.

For example, one of the most interesting questions in technology right now is about centralization vs decentralization. A lot of us got into technology because we believe it can be a decentralizing force that puts more power in people’s hands. (The first four words of Facebook’s mission have always been “give people the power”.) Back in the 1990s and 2000s, most people believed technology would be a decentralizing force.

But today, many people have lost faith in that promise. With the rise of a small number of big tech companies — and governments using technology to watch their citizens — many people now believe technology only centralizes power rather than decentralizes it.

There are important counter-trends to this –like encryption and cryptocurrency — that take power from centralized systems and put it back into people’s hands. But they come with the risk of being harder to control. I’m interested to go deeper and study the positive and negative aspects of these technologies, and how best to use them in our services.

This will be a serious year of self-improvement and I’m looking forward to learning from working to fix our issues together. 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Facebook Will Punish ”Engagement Bait”: Posts that Beg For Likes, Comments & Shares

Facebook Engagement Bait

Social Media Managers will have to be extra cautious when posting on Facebook. It’s not uncommon for a typical post to ask users for engagement. However, Facebook has announced that it will now demote ”engagement bait” aka posts that ask for likes, comments or shares.

What is “Engagement Bait?”

Demoting “engagement bait” posts is another way that Facebook is improving its News Feed. You may be wondering what “engagement bait” is. It’s when a post asks for requests from their followers. It’s usually something simple, such as, “Like our post, if you agree!” or “Tag a friend who would love this!” The reason is to ultimately get your interaction and engagement with users up so it looks better for your Page analytics.

“We want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook,” the company said in a statement.

When will the change take place?

The social media platform is giving publishers and Pages a couple of weeks to adjust to the changes before content becomes affected. After that, if the content is begging or baiting users to interact, Facebook will have the total reach of their posts reduced. Depending on how much and how often it is done will also determine how hard the Page or person is hit.

According to Facebook, the change won’t affect posts that ask for help, advice or recommendations. In the beginning, they are also allowing for engagement baiters to earn their original reach back with good behavior. According to TechCrunch, “Facebook did specify that there are some exceptions to this clampdown, and that includes examples like a missing child report, raising money for a cause, or asking for travel tips, to quote the company directly.”

This isn’t the first change from Facebook. The company has made several changes recently to improve the News Feed and give users overall better experience.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Facebook Gets Rid Of Tinker Feature

Facebook Tinker

If you log into Facebook today you may notice there is a slight difference to the homepage. The famous Tinker feature has officially been removed from the right side of your News Feed.

Tinker was the box in the upper right-hand corner. It summarized what your friends had been liking, commenting on and doing on Facebook. A member of the Facebook team has confirmed that the feature is “no longer available.” The news isn’t that surprising since there have been reports of it missing from some News Feeds over the last few weeks. The official decision to remove the Tinker was made a week ago, but Facebook slowly rolls out product changes, so the change didn’t hit everyone at once.

Facebook Tinker

Why the change?

The confirmed reason for getting rid of the Tinker is unknown. Usually, Facebook gets rid of features that aren’t being used or aren’t progressing the way they had hoped. The Tinker was first launched in 2011 when Facebook first launched their algorithmic News Feed. It allowed for posts that seemed most relevant and interesting to you or that had a lot of engagement to appear in the sidebar. However, there was a lot of controversy surrounding it. People considered it to be the “creeper feed” since it showed exactly what your friends were doing. Facebook did create an option to mute it or turn it on, but that option is now gone. This may be one of the reasons for the sudden change.

Another reason may also be that Facebook is focusing on new ways to share content. According to TechCrunch, “Facebook is using its new mission statement to spearhead a more proactive stance about how and what news and other information get shared on its platform.” They are also focusing more on Facebook Stories and video content as a whole.

There will probably be a variety of changes and new features that Facebook will implement. Social media is continuing to be on the rise and is changing the game for how we communicate and how marketing is done.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


New Instagram Messaging App Is Being Tested

Instagram Messaging

The rise of Instagram has been incredible. The platform, owned by Facebook, has taken social media by storm. The success of the brand is due to its visual component and easy accessibility. This, along with their Instagram Stories feature, has allowed for Instagram to become as widely successful as it has. Now, Instagram wants to add a standalone Instagram messaging app into the mix, which creates a new channel for users and advertising.

Instagram Messaging

Instagram confirmed to Quartz that it was indeed testing a new app. The app is called Direct, and it will be for direct-messaging only, allowing it to be separated from the main Instagram app. “We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct—a camera-first app that connects seamlessly back to Instagram,” a representative added.

If this sounds familiar to you, it’s because it is. Facebook did something similar with their Messenger app. If you use Facebook on your phone, you now have to have the Messenger app downloaded in order to chat with someone in private.  The app now sells over 1 billion users monthly and is in the process of testing ads in Messenger as well.

Features of Direct

During the testing phase, Direct is looking a bit like Snapchat. It has become known that Instagram has based a lot of its features from what Snapchat has done or was trying to do. Just like Snapchat, the Stories and Discover tabs will be located in the new app, specifically at the top. Other features include; the app opening to the camera, people swiping to see their inbox of private messages, sending photos and videos that feature augmented-reality filters and illustrations and they can opt to send text messages instead.

Instagram messaging

Advertising Platform

It’s unknown when the new Direct app will officially release. One thing to note, however, is that when it does, it will add another platform to place advertising into. This creates a new stream of marketing to showcase your products or services.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Facebook Live: Why It’s Important & How To Use It

Facebook Live

Facebook now has over 2.01 billion users and almost half of them are active every single day. For businesses of all sizes, a lack of presence on Facebook can be cripplling, to say the least, and it’ll only grow in size, popularity, and sheer potential. That’s where Facebook Live comes in. 

The video is getting to be an undeniably powerful medium to get your messages out there. It’s a way to share stories about your brand, receive high engagement, grow your influence, and for better lead generation. With that being said, you didn’t think Facebook wasn’t going to let the incredible power of video pass you by, did you? The regular videos you post on Facebook are likely to get more engagement and traction. Plus, if you were to use videos as ads on Facebook Advertising, you’re set to gain even more. 

But, Facebook won’t stop at just that. It wants you to show up (as an individual or as a brand) and it wants you to engage more with your followers (or maybe build an entirely new follower base). Facebook wants you to get into action.

For that, it introduced Facebook Live in April 2016. Facebook live combines today’s standard of live streaming and the sheer reach (and effectiveness) of video, all rolled into one. Since the launch, marketers, and businesses report that their live videos get 3X more engagement. Currently, more than a million individuals and marketers are already harnessing the power of live video.

Here’s how you should use Facebook Live for your own business:

Use Facebook Live for Engagement

With video being powerful and Facebook with its unlimited capacity to distribute your content,  imagine the exposure and reach that does for your business. However, if you just slap an ad on Facebook or boost your posts, you’re only going to get so far.

With teaching, training, and engaging by providing value, you stand out from your competitors. Facebook Live allows you to make yourself incredibly valuable by sharing tips, news, information, and answering questions as you speak.

Facebook Live not only lets you stream content but also engage with your viewers in real time. Comments come in as you speak, making it feel like an in-person office setting.

The more you do Facebook Live, the more engagement you have on Facebook. This, in turn, builds up your influence, makes you trustworthy, and helps you sell better.

Build Your Audiences

When was the last time you purchased something? Chances are that you Googled the product or read some reviews online. That’s how most people start their shopping today. Some even do it even when they are standing in the aisle of a store as well. 

The biggest problem most businesses have when they get started is lack of social proof and the fact that your potential customers don’t know you yet. You can change that with Facebook Live. Facebook allows you to tag and track people who watch your videos (including Facebook Live) as audiences.

These are your audiences and you’ve earned them. If and when you are ready to make a pitch, promote your products or services, or to make an offer, you could use these audiences to make highly-relevant offers.

Do mini-webinars

Webinars, when you do them right, are extremely powerful ways to bring in a piece of you to the board, to show that you are real and that you know your stuff. Plus, it immediately dissolves the anonymity that’s a part of your Internet presence.

Webinars are the closest you could get to in-person communication. Now, doing webinars for lead generation, branding, or sales is all about planning, hustle, content, and execution. Sometimes, you don’t need to walk the full mile. Instead, use Facebook Live to create mini-webinars. Go deep on any subject (that relates to your business), just pick a singular topic and touch base on that subject when you’re doing your Live.

Events & Meetups

As a business owner, chances are that you attend meetups in your local area. You might be a part of associations and networks. Maybe you even host your own meetups or events. Every event or meetup you host (or attend) is an opportunity to do a Facebook Live session.

Just by hooking up your smartphone, you could convert that otherwise completely offline event into an online one and get several times more exposure than what you’d normally get.


You could use interviews in several ways, and put all the content up (as they happen) in a Facebook Live. If you have an actual office where clients come and visit, conduct interviews with them. Have them speak out about their challenges and their input on how they solved them. Have a retail store? Ask them to say a word or two about their recent purchase.

On the flip side, if you are being interviewed by a blogger, a podcast host, or even your local magazine or a journalist, stream that content live as well.

If you are interested in specifics and the nitty-gritty of how to start doing Facebook Live read up on this Facebook Live Guide by Sophia at HubSpot.

Are you Live on Facebook yet? 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Fun Marketing Ideas For October

Marketing Ideas

October brings about the beginning of the holiday season. Fall is in the air, the weather is becoming crisp and pumpkin spice lattes are everywhere. It’s the time of year when companies are officially beginning their holiday plans, parties and campaigns. It’s such a vital time when customers will soon be looking at businesses for deals and steals, crafty and creative promotions and upcoming news and events.

Although Halloween is one of the most favored holidays in our society, it is sometimes overlooked by brands and companies. It may just seem like a holiday that is just for fun, nothing more than a day where people can decorate their homes, dress up, celebrate and eat some candy while they’re at it. However, it may very well be a key time for your business to reach your customers and potential clients. Playing upon the theme of Halloween for your marketing can take your social media game to the next level, especially right before the winter season begins.

If you’re wondering how you can incorporate Halloween into your branding and online marketing and what it can do for your company, then you’ve come to the right place. Read below to find out how to up your marketing for the month of October.

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