USPS ‘Informed Delivery’ Is Ideal For Digital Marketing

USPS Informed Delivery

The U.S. Postal Service launched a new service called Informed Delivery and it is about to make your life a little easier. Informed Delivery provides scanned images of your incoming mail a day or two before it arrives in your mailbox. You can see the images via email or the Informed Deliver app right on your smartphone.

Informed Delivery is not only a free service but is also convenient and very easy to access. Once you sign up for the service you’ll begin receiving emails each morning with black and white photos, sometimes full color, of the front of your mail that will be delivered that day.

It was created to help customers determine what and when mail will be showing up, allowing them to prepare accordingly. If you’re waiting for a check in the mail, you’ll know when to be home to cash it in time. Maybe you want to grab a package that’s coming so it’s not just sitting outside; this will help determine when to plan for that. It’s also great for travelers who want to be informed of what’s waiting for them when they return.

The program, however, is not brand new. The service has been available since 2014 in Northern Virginia. It was then expanded to California, Connecticut, Maryland, New York, Virginia and Washington, D.C. A survey done by the USPS found that “nine out of 10 people who signed up for the service checked their Informed Delivery notifications every day.”

How It Works

Informed Delivery is currently available for residential customers only. Those with P.O. boxes don’t have the option of this service just yet. Customers who qualify for the service can go to InformedDelivery.USPS.com to sign up.

Scroll through to see the process of setting up your account. 

Customers will begin to receive daily notifications via email. It will include all of the mail that will be delivered for that specific day. Only 10 images are sent in your email. If you are set to receive more 10 pieces of mail for the day, there will be a link that will direct you to the rest of the images.

The images you receive are simply scans of your mail. Furthermore, the Post Office never opens envelopes, so privacy is still ensured. If you get an image but never receive the actual piece of mail, Informed Delivery makes it easy to report any lost letters.

Informed Delivery For A Digital World

Over the last decade, traditional mail has dropped tremendously in terms of volume. Informed Delivery allows for a new, digital way to keep up with the trends and to satisfy customer needs.

Informed Delivery’s Executive Program Director, Bob Dixon, stated that “Our emerging consumers, younger folks, are digital natives. That’s how their communications are coming to them.” He went on to say, “We also know that if we can get those folks to the mailbox, they’ll spend longer with each piece of mail that someone who has a long history of mail usage. So the benefit to us is that we continue the relevance of mail in a very digital world and we provide access to the consumers for those mail pieces.”

How to Incorporate It Into Your Marketing

Incorporating digital into traditional mailings allows marketers to incorporate it into their advertising and marketing strategy. To be honest, digital advertising is just easier. When a company sends out a direct mailer, it will still be delivered to their mailbox, however, with the new digital scan technology, the coupon is now accessible directly from your inbox on your phone or desktop.

Say you have signed up to receive offers from JOANN in the mail. Once that promotional card is set to arrive, it will then be included in your email notification as a full-color image with a clickable link that will take you directly to their online store to purchase the offer. It’s as easy as 1,2,3. No more having to take your card into the store to receive your discount. No more having to type in the website and punch in the discount code either; now it’s all done directly for you.

USPS is strict with their advertising process. Promotional pieces must be related to the piece of mail that is being sent to your mailbox that day. Therefore, USPS makes sure you won’t receive spam or an old ad that doesn’t relate to what is relevant and will be in your hands by the end of the day. The USPS will offer more automated tools to manage more targeted messaging, allowing marketers to provide even more relevant images and links (like pURLs) for each mailpiece recipient.”

Informed Delivery With VeraPax

As this marketing tool rolled out, companies are jumping at the chance to use it to their marketing advantage. With digital opportunities and Informed Delivery offers, the demand to participate is high. VeraPax helps in creating calls to action through digital campaigns. The campaign is coordinated specifically with the direct mail piece, which can be created, printed and mailed directly from the brick-and-mortar location of VeraPax. VeraPax handles the digital and printed promotional aspects, and with content creation and design, so you don’t have to.

Informed Delivery is ideal for marketers to target their clientele online, especially through mobile. Be sure to sign up to start receiving your incoming promotions and discounts directly to your inbox.


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Entrepreneurs: Why Multi-Tasking Might be Holding You Back?

Multitasking

Let’s get right to it, entrepreneurs end up doing a million things just to get your business running. The fact that you have to wear multiple hats, especially when you are just starting out, can be stressful enough. This doesn’t mean that the usual “multi-tasking” really has any truth to it. Just because you have to manage almost every aspect of your business doesn’t mean multitasking is an effective way to do things.

When entrepreneurs approach the various macro aspects of their business (such as marketing, finance, operations, and logistics), you might have to do it all.

But when you get to the level of projects, tasks, and whatever it is that you’d need to do today, multi-tasking isn’t the best way to go about it.

Gary Keller, in his book, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results, stresses on why you should do fewer things for more effect (and impact) than doing more things that only have side effects.

Success, according to Gary, is built sequentially. He believes that when you focus and do “one thing” right, it works like small dominoes toppling the larger dominoes (and all you have to do is to stack them right).

multi-tasking

In short, concentrate on doing one thing at a time.

Typically, entrepreneurs might have to deal with customers every day. As this is happening, you’ll need the marketing engine running. This could be a small marketing engine with simple social media marketing and a monthly email marketing plan for example. Lastly, you need to set up and send invoices (or build a way to accept payments online or offline).

You could do all that, and you should.

Planning your day should have a “mastery” focus and not “mere completion or closure” focus.

As Gary Keller puts it,

Make sure every day you do what matters most. When you know what matters most, everything makes sense. When you don’t know what matters most, anything makes sense.

But it’s not just Gary Keller who thinks multi-tasking won’t work; there’s research to prove it.

People who consider themselves to be great multitaskers are often the worst multi-taskers of all – they are clumsy, they make more mistakes, and they often have to repeat what they do over and over since they don’t get it right the first time around.

In another study, noted by Wired, children perform worse on their homework when simultaneously watching TV. The article continues on to say employees are more productive when they don’t check their email as frequently as they normally would.

For an average entrepreneur, the risk of multi-tasking leads to inefficiency, spending time on meaningless tasks, and resulting stress.

There’s a better way for you: It’s called single-tasking.

When you do something, put your focus completely on it until it’s completed. Then, move on to the next task at hand.

What do you prefer, multi-tasking or single-tasking? Tell us in the comments below!


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Fun Marketing Ideas For October

Marketing Ideas

October brings about the beginning of the holiday season. Fall is in the air, the weather is becoming crisp and pumpkin spice lattes are everywhere. It’s the time of year when companies are officially beginning their holiday plans, parties and campaigns. It’s such a vital time when customers will soon be looking at businesses for deals and steals, crafty and creative promotions and upcoming news and events.

Although Halloween is one of the most favored holidays in our society, it is sometimes overlooked by brands and companies. It may just seem like a holiday that is just for fun, nothing more than a day where people can decorate their homes, dress up, celebrate and eat some candy while they’re at it. However, it may very well be a key time for your business to reach your customers and potential clients. Playing upon the theme of Halloween for your marketing can take your social media game to the next level, especially right before the winter season begins.

If you’re wondering how you can incorporate Halloween into your branding and online marketing and what it can do for your company, then you’ve come to the right place. Read below to find out how to up your marketing for the month of October.

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