Does print marketing really matter in today’s mobile heavy, digital market thriving market? The answer and facts behind the reasoning may surprise you.
To answer the question outright, yes, the print is ever more important in today’s time. But, this does not mean you should dump digital marketing at all. You should incorporate print marketing into your marketing strategy for a better local lead generator.
Let’s begin with the reasons why digital marketing has taken the lead:
With digital marketing, you can reach an international market with cost efficiency
Tools like Google AdWords and Facebook Ads, give marketers the ability to better target a specific demographics. This is not just for local areas either, this can be done worldwide for a very reasonable price when compared to traditional marketing.
Let your audience choose for themselves how to receive your content and then interact with them
Platforms like Facebook, YouTube, blog posts, and such, have comment sections where people can talk about what was being presented and allow for the presenter to interreact back. These platforms also offer people ways to get your content through a blog, videos, or whatever content you see fit.
The data and results are recorded and it is a level playing field
With programs like Google Analytics, you get a lot of data back on how well ads are doing in real time. Since this is a free tracking program and big or small companies compete on a similar level to reach the same amount of people, the playing field is level. Print tends to shift towards people who have more money to spend, allowing them to get better results.
Lastly, Brand Development and the ability to go ‘viral’ is easier
With a well-developed website and social media platforms like Facebook and Twitter, it is easier to have people recognize your brand. This adds value to lead generation opportunities. With these social media websites; Facebook, Twitter, Instagram, etc., it is easier for your articles, flyers, and any information that anyone wants to share to be shared through simple social media marketing buttons.
However, print marketing has major benefits for a local/national outreach over digital marketing. A study found by Forbes has shown that, and I quote, “Direct mail requires 21% less cognitive effort to process than digital media…suggesting that it is both easier to understand and more memorable.” They go on to say that “When asked to cite the brand (company name) of an advertisement they had just seen, the recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).”
Another study was done by the Temple University using an fMRI brain scan to compare between digital and print on how they affect us. They released a simple summarized table:
Basically, print marketing is found to be more memorable, easier to recall, and most times has a better chance to get the person to follow through.
VeraPax Offers Print Marketing
Print marketing is something our company has been specializing in for years and would love to help you with all of your printing needs. There is a lot to take into account when doing what we call Direct Mail Marketing, so we broke down the steps for you below.
1. You need a mailing list. This is a list of people who will receive your advertising, which you can use our service for that HERE.
2. You need artwork or at least know what you want to achieve. If you have your artwork, you can order straight online HERE. If you have an idea and need help designing it, give us a call 1-866-269-8328.
3. Send it out. You can send it out with us or send it by yourself.
Print advertising has its place in the grand scheme of marketing. The question is, do you see it as a viable marketing platform for your business? If not, why?