Digital Marketing Specialists You Need For 2019

Digital Marketing Specialists

As important as it is to have a marketing plan for your business, there’s a lot more to it than just that to be successful. The true structure and key to success are rooted in your marketing team. It’s the people that plan, execute, modify and keep up with the marketing trends who can make or break the growth of your digital marketing. Hiring Digital Marketing Specialists should be a priority for the success of your business.

If you want to stay ahead of the game in 2019 then it’s crucial that you have an on-point digital marketing team. There are a few spots that should be filled, but it’s understandable that it may not be possible to fill all roles if you’re are a smaller company. No need to worry. Just because you’re smaller or may not have the budget for all, doesn’t mean you still can’t be successful. Instead, companies must choose the key roles that will fulfill the digital marketing needs.

Here are the 3 key roles to fill in 2019 for digital marketing:

Social Media Marketer

It’s one thing to find someone who can do social media marketing, it’s another to find someone who lives and breathes it. Social media has changed over the years. Now, it’s more than just posting content here and there without rhyme or reason. It’s important to find a Social Media Marketer who can run successful Facebook Ad campaigns, monitor and track results and produce viable content. It’s also important for them to be ahead of the trends, especially for 2019.

Video Marketing Specialist

Video Marketing is one of the biggest marketing trends in 2019. Users engage more with visual content over anything else. Facebook has caught on to this and allows for posts and ads to rank higher in News Feeds. Live streaming was a game-changer for marketing. Whether it be on Instagram Stories, Facebook Live or even Periscope, the live video took the crown and will continue to be on the rise. It’s important to hire someone who can leverage video content and stay on and ahead of the trend in 2019.

Website Developer

If your website isn’t suited for digital marketing, then it’s time to change that. Even if your website is up to par, the need for fine-tuning is always there. SEO and optimization are also vital for the success of your online traffic and tracking. Hiring someone who can constantly be on top of your website, can make or break your how smoothly your website runs. Design elements are also important, along with finding solutions to any problems that may arise at the drop of hat. Website developers understand the backend and that is really where everything stems from.

Hiring a team of Digital Marketing Specialists that can bring results in the new year is what your true focus should be. Your marketing team is the key to your business success and it will make you thrive in your digital marketing strategies.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Instagram Testing “Type” Feature

Instagram New Feature

Instagram is yet again testing something new. It is testing a new “Type” feature that is being used within the Stories feature. It is meant to allow for users to share messages that are text-based instead of photos or videos.

The Type feature is located at the bottom of the screen where you go to take a picture. It’s next to the Boomerang and Live options. Once you select that feature, you can choose how the font text appears and change the background color.

Instagram new feature  Instagram new feature

Why the Added Feature?

So why is Instagram adding this when video content is where it’s at? Because there is a need for it. Blogger, influencers and marketers have been known to take a picture with a neutral background and add some text themselves. As great as photos and videos are, sometimes it’s great to have whatever they are communicating in writing. A great example would be of a recipe; simply jot down the ingredients and how it’s prepared and then their followers can screenshot it and have it on hand. Now this will be a bit easier and less of a step for users. The default background color looks a lot like Facebook’s status update since it is a bright ombré.

Instagram new feature

There have been a lot of changes to Instagram lately. It looks like Type isn’t just the newest change though. According to WABetaInfo Instagram will also start to notify users when you take a screenshot of their story. It won’t send the first screenshot notification to the person, but it will inform you that the next time it will.

Instagram new feature

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Snapchat Did a Redesign and It Was Not a Hit

Snapchat Redesigned

Last year Snapchat redesigned their layout in the UK, Australia, and Canada to help monetize its service by adding in more advertising. However, the transition has proven that it did not go over well with users.

The social media platform rolled out its new look at the end of last year and the results are not what Snapchat was hoping for. 83% of reviews on the App Store were negative from their users. Many complained that their feeds weren’t in chronological order and that overall, it was downright confusing. Not exactly what you want to hear from your users.

User Tweets

Many users have actually tried to contact Snapchat on Twitter. They wanted to voice their concerns and frustrations and took it to Twitter since there is no way to contact them on the actual Snapchat app.

Snapchat redesigned

Snapchat redesigned

Snapchat redesigned

According to TechCrunch, only 17% gave the new design a three to a five-star review.

Why the change

The hopes were that the new redesign would boost Snapchat’s revenue. The channel has been dropping in popularity over the last year and fell short of Wall Street earnings expectations in Q3. That led to a $443 million loss. “The redesign mixes Stories, where Snapchat shows ads but which have seen stagnation in sharing rates amidst competition from Instagram Stories, into the more popular messaging inbox, where Snapchat’s ephemeral messaging is more differentiated and entrenched,” according to TechCrunch.

The redesign also stops users from being able to watch a lot of people’s Stories in a row. Instead, users do not have to tap a preview of the next person’s Story before you can watch it.

Snapchat’s Response

So what did Snapchat have to say in regard to the concerns users have? “Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in.” So it looks like this new redesign might be here to stay, even if users aren’t a fan of it.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


15 Signs You Need Marketing Help

Marketing Help


Being a business owner is not only hard work but also time-consuming. There are so many hats and roles you have to tend to while being dragged in different directions. Sometimes you want to be able to do it all but the reality is that it just isn’t possible for one person to do. Realizing you need help is one of the smartest business decisions you will ever make and the best place to start is to look for marketing help.

Hiring someone to help you with your marketing will not only make your life easier but it’s smart. 2018 is here and it’s digital marketing overload time. Everything is based on strong marketing strategies, social media, video and engaging content. Hiring someone who is an expert in that is a goldmine for a business owner. Not sure if you should be among the ones to hire someone on?

Here are 15 signs you need to hire some marketing help, like yesterday:

1. You get overwhelmed by the thought of advertising, social media, and planning a content strategy.

2. Your idea of marketing is spending as little as possible and expecting high results.

3. Your website gets traffic, but very low sales. It’s time to work on your conversion funnel, but you’re not even sure what that is.

4. Your website design hasn’t been touched in years. It still looks and functions the same as it did in 2010.

5. You hate the thought of having to create and send an email campaign to your email list.

6. Speaking of which, you don’t even know if you have an email list.

7. You want lots of likes and followers on social media, but you have no idea how to get them and what to do with them.

8. Bounce rate, call-to-action, click through, and impressions. These are foreign to you and sound like sports terms.

9. You still think billboards are the way to go for marketing.

10. You didn’t know there was such a thing as inbound marketing or outbound marketing.

11. Microsoft Paint and Powerpoint are your go-to tools. Wait, what’s Canva? and Photoshop is too complicated for you.

12. Believing that YouTube is only for watching funny videos or a place where kids create things on now. You don’t realize how important this platform is.

13. Not realizing that a content calendar is key to your marketing strategy.

14. You think blogs are just for influencers and you hate the idea of having to write one for your business.

15. You constantly want new followers, but forget to be loyal to the ones you already have. 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Build a Professional Online Brand Even When You Hate Social Media

Professional Online Brand

Although social media is here to stay, that doesn’t mean everyone wants to jump on the bandwagon. Unfortunately, if you own or run a business, it’s crucial for the success of it. Maintaining an online identity is necessary, but it doesn’t have to be a burden, even if you truly dislike social media.

There are ways to make building a professional online brand less like a chore and more like a simple task. Here are three ways to navigate social media, even when you don’t want to do it.

Quality not quantity

Keep it authentic by focusing on the quality of content you are distributing instead of the quantity. Focus on the followers that are engaging with you, not how many followers you have. If you find that you have more interaction with Facebook, but your Instagram page isn’t keeping up to par, spend more time there. Yes, you need to post consistently, but you don’t need to be posting all day, every day. You just need to produce content that your followers will enjoy.

“Worry less about followers counts and more about connecting with other influencers. Stop looking at it as social media and start treating it as social networking. If you treat it as just another part of the networking process, your attitude will quickly change,” says Robert Richardson, president of Richardson Marketing.

Plan and Schedule

Just like everything else, planning is the key to social media. Again, it doesn’t have to be anything extravagant.  It just needs to be thought outposts that will engage your audience. Creating a social media calendar is the best thing you can do for this. Block out time once a week or once a month, to sit down and plan it out in advance. Then you will know what needs to posted and when. Quick, simple and easy once you know what content needs to be created. You can even schedule your posts all at once so that when it’s done, you don’t have to think about it again.

Outsource social media

If social media really isn’t your thing or you just don’t have the time or desire to do it, find someone else who can. Outsourcing your social media to an expert, someone who specializes in it, will make your life that much easier. A social media manager knows the language and art that is social media. Just like if you’re not good with numbers, you’d hire an accountant, without even hesitating. The same thing goes for social media. Paying someone to do your social media will pay indeed pay off in the long run.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


How to Reach Customers With Your Creative Marketing

Creative Marketing

Millions of customers all over the world get billions of marketing messages collectively. That’s a lot of messages going out per person. Pretty soon, your marketing messages will be dismissed. Customers will learn to ignore the noise and move on. You have real problems to deal with, such as the modern day customers’ low attention span and ever-growing competition. Even worse, something as bad as an ad blocker will get in the way without letting your customers ever see your message. While creative marketing  helps give you an edge and to stay ahead of the curve, real (and always changing) problems will force you to get creative just in case you thought “it won’t affect me.”

Getting creative with your marketing is not an option anymore. So, how do you ensure that you keep your juices flowing and make your marketing work for you?

Here’s how:

Start with the Why

Simon Sinek – author of Start with Why and influencer – advocates the need for taking a few steps back and thinking in terms of the big “why.” Applied to business, you would ask questions, such as:

  •      Why am I in business? What problems am I looking to solve?
  •      Why should a customer purchase from my store?
  •      Why exactly is that customer paying a premium for my products or services?

Without digging in deep and finding out your “why” it’d be hard for you to unearth the awesomeness that your business is capable of. You won’t be able to make those creative juices flow without this fuel.

To get creative, you’d need a force of energy. Starting with your “why” gives you just that.

Make Your Copy Work Harder

The written word is powerful – it was, it is, and it always will be. What you write will make an impact.

Writing for others’ consideration is a poor attempt with marketing; writing to make a difference for your potential customers is something else. Powerful copy that can get you results has the ability to make people “feel.”

Most businesses only focus on writing just enough for customers to “consider” their respective products and services. To stand out and to make a real difference, you need your messages to have an impact, to change lives, and to have your potential customer think about you.

The next time you go about creating marketing assets (traditional and digital), brochures, flyers, visiting cards, blog posts, Twitter tweets, and Facebook posts, think about how you can make people “feel.”

Does your messaging help elevate?

Customers won’t budge an inch if you don’t make them “feel,” “connect,” and “embrace” what you stand up for as a business. They have options. They need a push. The only way you make that push is to hit hard on their emotions. Try working with greed, fear, status, convenience, ease of use, etc., and your marketing messages will hit the’ “emotions” of your customers.

When you get to that level of marketing messaging, there’s no stopping the marketing force that you’ll become.

How do you plan to get creative with your marketing? Tell us all about it. 

Let us help you with graphic design! We can create, and print creative graphic designs that will provide the best outcomes for your company when using printed marketing materials.


Print Marketing: Does It Still Bring In Leads?

Print Marketing Leads

Does print marketing really matter in today’s mobile heavy, digital market thriving market? The answer and facts behind the reasoning may surprise you.

To answer the question outright, yes, the print is ever more important in today’s time. But, this does not mean you should dump digital marketing at all. You should incorporate print marketing into your marketing strategy for a better local lead generator.

Let’s begin with the reasons why digital marketing has taken the lead:

With digital marketing, you can reach an international market with cost efficiency 

Tools like Google AdWords and Facebook Ads, give marketers the ability to better target a specific demographics. This is not just for local areas either, this can be done worldwide for a very reasonable price when compared to traditional marketing.

Let your audience choose for themselves how to receive your content and then interact with them

Platforms like Facebook, YouTube, blog posts, and such, have comment sections where people can talk about what was being presented and allow for the presenter to interreact back. These platforms also offer people ways to get your content through a blog, videos, or whatever content you see fit.

The data and results are recorded and it is a level playing field 

With programs like Google Analytics, you get a lot of data back on how well ads are doing in real time. Since this is a free tracking program and big or small companies compete on a similar level to reach the same amount of people, the playing field is level. Print tends to shift towards people who have more money to spend, allowing them to get better results.

Lastly, Brand Development and the ability to go ‘viral’ is easier 

With a well-developed website and social media platforms like Facebook and Twitter, it is easier to have people recognize your brand. This adds value to lead generation opportunities. With these social media websites; Facebook, Twitter, Instagram, etc., it is easier for your articles, flyers, and any information that anyone wants to share to be shared through simple social media marketing buttons.

However, print marketing has major benefits for a local/national outreach over digital marketing. A study found by Forbes has shown that, and I quote, “Direct mail requires 21% less cognitive effort to process than digital media…suggesting that it is both easier to understand and more memorable.” They go on to say that “When asked to cite the brand (company name) of an advertisement they had just seen, the recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).”

Another study was done by the Temple University using an fMRI brain scan to compare between digital and print on how they affect us. They released a simple summarized table:

Print Marketing Leads

Basically, print marketing is found to be more memorable, easier to recall, and most times has a better chance to get the person to follow through.

VeraPax Offers Print Marketing

Print marketing is something our company has been specializing in for years and would love to help you with all of your printing needs. There is a lot to take into account when doing what we call Direct Mail Marketing, so we broke down the steps for you below.

1. You need a mailing list. This is a list of people who will receive your advertising, which you can use our service for that HERE.

2. You need artwork or at least know what you want to achieve. If you have your artwork, you can order straight online HERE. If you have an idea and need help designing it, give us a call 1-866-269-8328.

3. Send it out. You can send it out with us or send it by yourself.

Print advertising has its place in the grand scheme of marketing. The question is, do you see it as a viable marketing platform for your business? If not, why?

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US at INFORMATION@VERAPAX.COM   Printed Marketing IS SOMETHING WE CAN HELP YOU WITH! Visit our Verapax Store and choose the perfect printed marketing materials for your business!

The Importance of a Social Media Content Calendar

Social Media Content Calendar

If you have a business, run a business or work in a business, chances are that business has a social media marketing content strategy and plan in place. It’s 2019, which means it is the key to success in a business to produce engaging, high-quality content that can be shared on all social media platforms. That ranges from blog posts and newsletters to the widely popular Facebook, Instagram, and Twitter.

Back when social media first showed up on the scene, it was almost mindless to post something that could gain traction very easily. A person didn’t have to put much thought into what they were posting, the time of day it would go out or even if it would truly make an impact on anyone, because back then it didn’t have the significance it does today.

While having a social media presence in your company is highly important, it still isn’t enough to just keep it as an after-thought or as a once-in-a-while type of engagement. Here’s the kicker, it takes even more than just being active on your social media platforms, it takes consistency and it takes planning. It’s what can make or break you from your competitor and it can be the difference of what sets you apart from the rest.

So how do you do that? How do you make sure you are staying on top of your social media marketing game? How do you make sure you are, in fact, being consistent and how, after all that, do you make sure that you are giving your audience exactly what they are looking for? The answer is simple, actually. Your company must create, plan and execute from a Social Media Content Calendar.

Social Media Content Calendar
via Hubspot

A Social Media Content Calendar is the most important tool you can have in your online social media marketing. This calendar is the place where you can plan all of your content in advance. It’s the place where you can organize everything, making your time and effort more efficient in the long run. Having your calendar is where you can log everything that is being done online and it’s where you can track what has already been done and when. It’s where your social media expert can reference to make sure you are cross-promoting your product or post according.

You can keep track of times when you want to schedule your posts and days where your monthly newsletter is supposed to go out. It’s also always great for keeping everyone in the company in the loop of when things are set to go out, when graphics or artwork is due for specific posts and when your website and SEO expert can give you reports on what is working and what isn’t with driving traffic to your website from social media platforms or ad campaigns being run. It’s the tool that will make your life easier and your company, business, and your team more successful with your online presence.

Take our advice and get your Social Media Content Calendar started today! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms. GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US TO INFORMATION@VERAPAX.COM