5 Mistakes Marketers Make Using LinkedIn InMail

Mistakes LinkedIn InMail

LinkedIn might seem much less active of a platform than say, Facebook or Twitter, but make no mistake, you are being watched. Those who follow you (and even those who don’t) read everything you publish on the LinkedIn publishing platform.

LinkedIn has more than 467 million total users. 106 million are active users, 1.5 million are groups, and the platform available in 24 languages,  which makes for more than 40% of users active on a daily basis. LinkedIn InMail, in particular, has truly been a way to reach absolutely anyone on LinkedIn.

It’s a fantastic way to get heard, make business happen, do outreach, hire people, and more. It has a ton of potential, however, most marketers and business owners don’t use it as they should. 

Here are a few mistakes marketers and entrepreneurs do when it comes to LinkedIn InMail:

LinkedIn InMail is not a corporate email

Honestly, even corporate email shouldn’t have to be so boring and rigid (but we aren’t getting there). However, LinkedIn InMail should never sound like you are addressing and writing to 50,000 slaves. There have been plenty of InMails that we’ve seen that start with “To whomsoever, it may concern”. Even a simple “Hi” works better than anything fancy you might want to try. Know why you are sending the InMail in the first place, be clear and keep the InMail short, but keep it personal.

Do your due diligence

Whatever you do with LinkedIn InMail, don’t use it for spam. Just getting that out of the way…

Now, before reaching out to be people, it helps if you do some research and find out a little about them at least. Who are they? What do they do? Where do they live? What are they passionate about?

Just a little digging around fetches you a lot of information about the people you are trying to connect with. Anything starting with “Dear LinkedIn User…” is a disaster even before you begin typing it.

Your tendency to sell

If you could make money just by shooting out template emails to hundreds or thousands of people, anyone could have made money doing it. Sadly, it just won’t work. Although sending emails or LinkedIn InMails specifically is easy enough.

This approach doesn’t work since people are programmed to avoid sales messages. We don’t like being sold to. We don’t want others to keep badgering us until we part with our hard-earned cash. When you try to be aggressive with selling, you turn people off, simply because we like to buy stuff when we are ready for it, when we can, or when the time is right.

Using LinkedIn InMail to sell is the worst thing you could do. If you’ve been trying to do it, it’s best to stop now. 

Not building relationships

LinkedIn InMail is a way for you to reach anyone on LinkedIn. Meanwhile, LinkedIn, in general, is a platform built with the sole purpose of connecting people professionally. As such, you were to use a LinkedIn email to build relationships.

As Melanie Dodaro of LinkedIn puts it, you should use LinkedIn email to let people know why you want to connect, look for ways to build the relationship genuinely by finding commonalities and seek to actually get to know the real person behind the profile. Build these relationships by being proactive – share their posts, respond to their updates, congratulate them when they reach milestones, and be their advocate.

Not Providing value first

Your first tendency to put a LinkedIn email to use is to reach out to people, explain why you want to connect, and more. If you noticed, all of that is selfish. The focus is on you.

Use LinkedIn InMail to reach out to them with a specific solution to a problem they wrote about somewhere either on LinkedIn, their blog or within a group. Send InMail to provide the data, insights, or a quick solution to something you are exceptionally good at or that which your business is based on (or relates to).

How do you use your LinkedIn InMail?

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Top Tips To use LinkedIn To Gain Sales

LinkedIn Sales

Apart from keeping tabs of trending topics on Twitter and staying connected with your personal network on Facebook, businesses have an ever-growing presence on LinkedIn and use it to up their sales. Consumers connect with brands, and brands strive to connect with both potential and existing customers. Together, it’s one busy collection of content being created and consumed by both consumers and businesses.

Talking about businesses, no other network holds more prominence & relevance as much as LinkedIn does. As on the last count, according to Fortune, LinkedIn boasts half of a billion users, spread out across 200 countries, and is now owned by Microsoft.

Using LinkedIn, you can turn your own professional profile exactly the way you want the world to know you as — whether that be as an individual, a professional, a founder/entrepreneur, a job seeker, a specialist, etc. On LinkedIn, you can also create your company or brand page and also list showcase pages.

LinkedIn can also be best used for direct prospecting using social selling or sales prospectingAs the folks at LinkedIn Sales Solutions, write:

linkedin sales

Sales prospecting is what it sounds like: Sifting through a mountain of businesses and individuals to uncover the prospects who are most likely to convert into paying customers with a little effort, like a miner panning for gold. Like prospecting for gold, it takes a lot of time. But first, it also relies on knowing where to look. Complicating the process is the changing way businesses and individuals find vendors, qualify them and make the decision to strike a deal.

Here are top tips to use LinkedIn to ramp up sales and to bring in some hard-earned cash:

Get Strategic With Sales

Sales, as we know it, has changed. It’s no longer about knocking doors and trying to dodge doorkeepers. It’s no longer about talking to as many people as you can. Sales today is social. Social selling is strategic.

You won’t be able to log into LinkedIn and start prospecting without a strategy. You get to the strategy part by walking into it blind. Try to answer the following questions so that you can position yourself better and know exactly what you are trying to achieve:

    1. Exactly what are you trying to sell? The answer should be the benefits of what you sell and not product names, brand names, and feature lists.
    2. Who is your customer persona? Who exactly fits the bill for the perfect customer? What are they listed as on LinkedIn?
    3. What resonates with the specific audience that you defined in point 2? What do they write about? What do they talk about? What do they read about? 
    4. What is the best way to reach them and to start a relationship with them?

Build, Maintain, and Nurture Your Prospect List

There’s no point trying to reach out to everyone on LinkedIn. First, not everyone is your customer. Second, spraying and praying won’t work on a network like LinkedIn where most people are busy anyway. Third, reaching out without relevance & context is futile.

Once you identify your audience and know who they are (complete with names of individuals or company names), sign up for LinkedIn Sales Navigator. Then, make a complete of your audience members/companies to start following them and to stay active with their LinkedIn updates. Start nurturing your list at scale. Maintain small talk, comment on their LinkedIn posts, congratulate them on respective job changes, etc.

There’s “social” in social selling, see?

Give before you ask

One of the biggest mistakes you can do when connecting is to “ask” for things right away.

    • Would you like to buy this shiny object I have?
    • Want to sign up for a free trial?
    • Can I send in our presentation? When can we get on a call?
    • Would you be able to add a link to my latest blog post on your website?

See where you go wrong here? You ask even before you have established a relationship. You ask thinking that the other person owes you a favor.

So, why do you ending up asking first? Because it’s easier and safer to ask first instead of just giving something away and building the sale over time and with patience. It’s almost impossible to get anything meaningful going with this approach.

The hard way — and the right way — to do it is to “give”.  Link to others’ blog posts before you ask someone else to link to you. Give valuable insights, go out of your way to help, and make a difference in their lives before you ask. 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.



4 Habits That Help You Have Marketing Success In Your Business

Marketing Habits Success

If you are in business, marketing goes with the territory. You have to do it to survive in this day and age of technology. Survival, however, won’t be enough for you, especially since you want to thrive. You want profitability. You want the infinite road to business success and not just “make do with whatever happens this month.” Marketing, when done correctly and consistently, is tough, but creating habits will help you reach ultimate marketing success. 

In business, you must have complete control over your cash flow. You want profitability, you want marketing success. As such, here are a few habits that’ll help you do marketing better:

1. Etch marketing  success into your DNA

If you are a professional (which implies that you are very good at what you do) it’s imperative that your actual expertise is what you should be focusing on. That is true, but that’s only when you have clients.

To get clients, however, you end up with a basketful of tasks related to marketing that you are not “that” good at. Yet, it must be done. When you are just starting out, get into the habit of putting as much work into marketing as you would into delivering your products and services (depending on your business)

If you can’t bring yourself to do it, outsource it to professional marketers who’ll do it all for you. We can help too [shameless plug]. Whatever you do, don’t ignore marketing. It’s the key to your marketing success.

2. Get into the habit of “playing with it”

By playing, we don’t imply all fun and games. Since modern-day marketing has a lot to do with your actual implementation along with your chosen marketing stack (your choice of tools, apps, software, and services), you’ll never get it right the first time around. How and when you do it is up to you, but implementing systems and familiarizing yourself with the tools to make your marketing machine work, is a priority.

3. Connect with people

Everything you read, hear, see or feel is secondary when it comes to marketing. The primary goal of your marketing efforts is to connect with people.

Do it with social media. Put up videos or write blog posts where you share your expertise. Launch actual campaigns that you pay for. Do branding campaigns that last forever. You can choose your specific route or channels (depending on what you can produce).

Understand that everything you do (and every piece of content you’d produce, in terms for digital marketing) is only to connect with people – your potential or existing customers, your partners, vendors, employees, stakeholders, etc.

4. The habit of questioning everything

There’s a lot of information on the web that’s, at best, questionable. Because of anonymity, lack of checks and balances and because everyone is incentivized to produce content (hopefully), you’ll suffer information overload sooner or later.

That’s why it’s best to get into the habit of questioning, second-guessing, and asking for second opinions always. While you could ask your vendors or team members for the right approach to marketing if you get professional marketing help, it always helps to ask the right questions.

Participate in marketing communities, ask questions, and plan to do the right thing. While you are at it, don’t fuss too much about doing things wrong. 

Let’s help your marketing plans! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms.


Facebook Live: Why It’s Important & How To Use It

Facebook Live

Facebook now has over 2.01 billion users and almost half of them are active every single day. For businesses of all sizes, a lack of presence on Facebook can be cripplling, to say the least, and it’ll only grow in size, popularity, and sheer potential. That’s where Facebook Live comes in. 

The video is getting to be an undeniably powerful medium to get your messages out there. It’s a way to share stories about your brand, receive high engagement, grow your influence, and for better lead generation. With that being said, you didn’t think Facebook wasn’t going to let the incredible power of video pass you by, did you? The regular videos you post on Facebook are likely to get more engagement and traction. Plus, if you were to use videos as ads on Facebook Advertising, you’re set to gain even more. 

But, Facebook won’t stop at just that. It wants you to show up (as an individual or as a brand) and it wants you to engage more with your followers (or maybe build an entirely new follower base). Facebook wants you to get into action.

For that, it introduced Facebook Live in April 2016. Facebook live combines today’s standard of live streaming and the sheer reach (and effectiveness) of video, all rolled into one. Since the launch, marketers, and businesses report that their live videos get 3X more engagement. Currently, more than a million individuals and marketers are already harnessing the power of live video.

Here’s how you should use Facebook Live for your own business:

Use Facebook Live for Engagement

With video being powerful and Facebook with its unlimited capacity to distribute your content,  imagine the exposure and reach that does for your business. However, if you just slap an ad on Facebook or boost your posts, you’re only going to get so far.

With teaching, training, and engaging by providing value, you stand out from your competitors. Facebook Live allows you to make yourself incredibly valuable by sharing tips, news, information, and answering questions as you speak.

Facebook Live not only lets you stream content but also engage with your viewers in real time. Comments come in as you speak, making it feel like an in-person office setting.

The more you do Facebook Live, the more engagement you have on Facebook. This, in turn, builds up your influence, makes you trustworthy, and helps you sell better.

Build Your Audiences

When was the last time you purchased something? Chances are that you Googled the product or read some reviews online. That’s how most people start their shopping today. Some even do it even when they are standing in the aisle of a store as well. 

The biggest problem most businesses have when they get started is lack of social proof and the fact that your potential customers don’t know you yet. You can change that with Facebook Live. Facebook allows you to tag and track people who watch your videos (including Facebook Live) as audiences.

These are your audiences and you’ve earned them. If and when you are ready to make a pitch, promote your products or services, or to make an offer, you could use these audiences to make highly-relevant offers.

Do mini-webinars

Webinars, when you do them right, are extremely powerful ways to bring in a piece of you to the board, to show that you are real and that you know your stuff. Plus, it immediately dissolves the anonymity that’s a part of your Internet presence.

Webinars are the closest you could get to in-person communication. Now, doing webinars for lead generation, branding, or sales is all about planning, hustle, content, and execution. Sometimes, you don’t need to walk the full mile. Instead, use Facebook Live to create mini-webinars. Go deep on any subject (that relates to your business), just pick a singular topic and touch base on that subject when you’re doing your Live.

Events & Meetups

As a business owner, chances are that you attend meetups in your local area. You might be a part of associations and networks. Maybe you even host your own meetups or events. Every event or meetup you host (or attend) is an opportunity to do a Facebook Live session.

Just by hooking up your smartphone, you could convert that otherwise completely offline event into an online one and get several times more exposure than what you’d normally get.


You could use interviews in several ways, and put all the content up (as they happen) in a Facebook Live. If you have an actual office where clients come and visit, conduct interviews with them. Have them speak out about their challenges and their input on how they solved them. Have a retail store? Ask them to say a word or two about their recent purchase.

On the flip side, if you are being interviewed by a blogger, a podcast host, or even your local magazine or a journalist, stream that content live as well.

If you are interested in specifics and the nitty-gritty of how to start doing Facebook Live read up on this Facebook Live Guide by Sophia at HubSpot.

Are you Live on Facebook yet? 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Why You Should Use YouTube For Your Business

Use YouTube Business

Use YouTube Business

Almost 80% (which is over 1,000 million) of all Internet users in the United States watch over six billion hours worth of video on YouTube, according to Social BakersYouTube is a must for businesses and brands that want to share stories and for marketers who want to get some traffic to their web pages. It’s also great for a business that wants to communicate with impact and to generate leads to build their business.

For businesses today, it’s all about “Don’t just say it; show it”. YouTube allows you to do just that. Millions of users subscribe to their favorite YouTube brands, celebrities, and channels every day. Every subscription is a vote of commitment from users to those respective YouTube channels.

To begin, you will need to set up a  YouTube channel as your business. Your goal is to then use the power of video and the strength of the community to help grow your business. If you’re not sure if YouTube really applies to your company, keep reading.

Here are some reasons why you should be using YouTube for your business:

Video leads to high engagement

According to TJmcCue of American Express, more than 100 million users engage with the videos they watch on YouTube in some way or form. This means that they like, comment, and share videos. On repeat engagement, they even subscribe to channels to make sure they don’t miss out on new video updates.

User engagement is the precursor to the high-interest customer base for your business. The more engaging your videos and YouTube channel is, the more potential and existing customers tend to recall your brand. They will also trust your communication and feel more comfortable to spend (when they are ready to spend).

Improved conversion rates

Christine Austin of Impactbnd said that over 52% of consumers who watched product videos stated that they are more confident about their impending purchase decisions. Businesses that use video for marketing report more than 72% improvement in conversion rates.

In essence, most of the time the sale is already done while your prospects watch your videos. By the time they decide on a purchase, they are already sold. All you have to do  is to have a way for them to make the purchase. Be it an e-commerce store, an appointment, a phone call, an in-person visit, or whatever services that your company offers.

Make those messages stick

More than 95% of viewers retain messages better when they watch a video (compared to only 10% retention with text). When you start communicating with your customer base with videos, they’ll remember your messages longer. The impact you’ll be making is undeniably impactful. This leads to a better brand recall, more confidence in your brand, and higher sales, compared to not using video.

Active video views and increasing subscriptions, watch time, retention, and engagement are all signs that you are doing well. The content you drip out, the engagement you brew up, and the overall activity on your YouTube channel are all proof that you are getting close to doing well with your marketing.

By 2019, 80% of all global Internet traffic (and 85% of all United States Internet Traffic) will find its way to video, according to Cisco.

From videos to sales

Let’s say, as a business, you care less about branding, engagement, user retention, and video views. If all you cared about was lead generation and sales, a video will still be powerful as a part of your digital marketing strategy. With tools — like Wistia’s Turnstile  — you can let viewers watch a video and sign up as leads. Another idea would be to showcase or demonstrate your products or services and have them click right through to make direct transactions with your business.

Persuasion is a major requirement for effective and sustainable sales. Videos fill in the gap by allowing you to persuade, influence, and sell at a scale that was unthinkable just a few years ago.

Are you using video as a part of your social media strategy? Tell us about it.  

Let’s help your business get social! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms.