5 Marketing Tips To Help Your Business Thrive in 2019

Marketing Tips

The beginning of the year is always crucial for brands. New strategies and techniques are being implemented and goals are high. Even though you may be on top of your marketing, sometimes it helps to have a few more ideas and marketing tips to really help you succeed.  Here are 5 marketing tips to help your business, brand or product thrive in 2019:

Study other brands you admire

Look at other ways a brand is marketing their product and see what you admire about them. Take notes, see what and how they do their marketing more in-depth. Don’t copy them, but learn from them and be inspired to incorporate some of their techniques into yours.

Take the time to listen more

Listen to your audience. Listen more to your employees, colleagues, and peers. Be more open to seeing what they have to say and why. There could be some great ideas you’re currently missing out on. There could also be ways for improvement and also maybe advice on things that just aren’t working.

Help customers share the news about your brand, company or product

Create marketing collateral that is easily shareable by your audience. Make sure that you take the work out of it for them and make something that not only they care share without hassle, but want to share with others as well.

Communicate and engage with your audience

Do Facebook Lives, respond to comments and answer any and all messages you receive. Ask your audience what they want and why. Make sure you are not only connecting with them but truly listening and giving them want they want and need. Make sure your audience knows that they are the key component in your business.

Let your creativity wander

Yes, taking your job seriously is important. You must be professional and work hard. However, it’s also so important to take time to be creative. Let your mind wander. Take steps back, relax and even have some fun. Let your creative side shine through and allow yourself the much needed time to be able to do that. Read books, daydream, explore. Trust me, it will help make your business that much better in the long run.


Let us help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

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How to Reach Customers With Your Creative Marketing

Creative Marketing

Millions of customers all over the world get billions of marketing messages collectively. That’s a lot of messages going out per person. Pretty soon, your marketing messages will be dismissed. Customers will learn to ignore the noise and move on. You have real problems to deal with, such as the modern day customers’ low attention span and ever-growing competition. Even worse, something as bad as an ad blocker will get in the way without letting your customers ever see your message. While creative marketing  helps give you an edge and to stay ahead of the curve, real (and always changing) problems will force you to get creative just in case you thought “it won’t affect me.”

Getting creative with your marketing is not an option anymore. So, how do you ensure that you keep your juices flowing and make your marketing work for you?

Here’s how:

Start with the Why

Simon Sinek – author of Start with Why and influencer – advocates the need for taking a few steps back and thinking in terms of the big “why.” Applied to business, you would ask questions, such as:

  •      Why am I in business? What problems am I looking to solve?
  •      Why should a customer purchase from my store?
  •      Why exactly is that customer paying a premium for my products or services?

Without digging in deep and finding out your “why” it’d be hard for you to unearth the awesomeness that your business is capable of. You won’t be able to make those creative juices flow without this fuel.

To get creative, you’d need a force of energy. Starting with your “why” gives you just that.

Make Your Copy Work Harder

The written word is powerful – it was, it is, and it always will be. What you write will make an impact.

Writing for others’ consideration is a poor attempt with marketing; writing to make a difference for your potential customers is something else. Powerful copy that can get you results has the ability to make people “feel.”

Most businesses only focus on writing just enough for customers to “consider” their respective products and services. To stand out and to make a real difference, you need your messages to have an impact, to change lives, and to have your potential customer think about you.

The next time you go about creating marketing assets (traditional and digital), brochures, flyers, visiting cards, blog posts, Twitter tweets, and Facebook posts, think about how you can make people “feel.”

Does your messaging help elevate?

Customers won’t budge an inch if you don’t make them “feel,” “connect,” and “embrace” what you stand up for as a business. They have options. They need a push. The only way you make that push is to hit hard on their emotions. Try working with greed, fear, status, convenience, ease of use, etc., and your marketing messages will hit the’ “emotions” of your customers.

When you get to that level of marketing messaging, there’s no stopping the marketing force that you’ll become.

How do you plan to get creative with your marketing? Tell us all about it. 


Let us help you with graphic design! We can create, and print creative graphic designs that will provide the best outcomes for your company when using printed marketing materials.

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Entrepreneurs: Why Multi-Tasking Might be Holding You Back?

Multitasking

Let’s get right to it, entrepreneurs end up doing a million things just to get your business running. The fact that you have to wear multiple hats, especially when you are just starting out, can be stressful enough. This doesn’t mean that the usual “multi-tasking” really has any truth to it. Just because you have to manage almost every aspect of your business doesn’t mean multitasking is an effective way to do things.

When entrepreneurs approach the various macro aspects of their business (such as marketing, finance, operations, and logistics), you might have to do it all.

But when you get to the level of projects, tasks, and whatever it is that you’d need to do today, multi-tasking isn’t the best way to go about it.

Gary Keller, in his book, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results, stresses on why you should do fewer things for more effect (and impact) than doing more things that only have side effects.

Success, according to Gary, is built sequentially. He believes that when you focus and do “one thing” right, it works like small dominoes toppling the larger dominoes (and all you have to do is to stack them right).

multi-tasking

In short, concentrate on doing one thing at a time.

Typically, entrepreneurs might have to deal with customers every day. As this is happening, you’ll need the marketing engine running. This could be a small marketing engine with simple social media marketing and a monthly email marketing plan for example. Lastly, you need to set up and send invoices (or build a way to accept payments online or offline).

You could do all that, and you should.

Planning your day should have a “mastery” focus and not “mere completion or closure” focus.

As Gary Keller puts it,

Make sure every day you do what matters most. When you know what matters most, everything makes sense. When you don’t know what matters most, anything makes sense.

But it’s not just Gary Keller who thinks multi-tasking won’t work; there’s research to prove it.

People who consider themselves to be great multitaskers are often the worst multi-taskers of all – they are clumsy, they make more mistakes, and they often have to repeat what they do over and over since they don’t get it right the first time around.

In another study, noted by Wired, children perform worse on their homework when simultaneously watching TV. The article continues on to say employees are more productive when they don’t check their email as frequently as they normally would.

For an average entrepreneur, the risk of multi-tasking leads to inefficiency, spending time on meaningless tasks, and resulting stress.

There’s a better way for you: It’s called single-tasking.

When you do something, put your focus completely on it until it’s completed. Then, move on to the next task at hand.

What do you prefer, multi-tasking or single-tasking? Tell us in the comments below!


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