October brings about the beginning of the holiday season. Fall is in the air, the weather is becoming crisp and pumpkin spice lattes are everywhere. It’s the time of year when companies are officially beginning their holiday plans, parties and campaigns. It’s such a vital time when customers will soon be looking at businesses for deals and steals, crafty and creative promotions and upcoming news and events.
Although Halloween is one of the most favored holidays in our society, it is sometimes overlooked by brands and companies. It may just seem like a holiday that is just for fun, nothing more than a day where people can decorate their homes, dress up, celebrate and eat some candy while they’re at it. However, it may very well be a key time for your business to reach your customers and potential clients. Playing upon the theme of Halloween for your marketing can take your social media game to the next level, especially right before the winter season begins.
If you’re wondering how you can incorporate Halloween into your branding and online marketing and what it can do for your company, then you’ve come to the right place. Read below to find out how to up your marketing for the month of October.