Important Social Media Trends You Need to Know About For 2018

Social Media Trends

Social media is a key factor in any business. The growth, importance, and relevance has been on the rise for years. In 2017 social media has proven to be one of the most important elements needed for a business to be successful.

Organization and being ahead of the game are important elements when managing social media. It’s good to know what trends and platforms are up-and-coming or changing. For instance, Facebook has soft-launched its new platform, “Watch”, which will play a major role in changing the game for how do you watch videos and gather information and entertainment on Facebook. As for organization, a great way to set your self up for success is to be as on top of your social media game by planning and then executing content from a social media calendar. This alone can set you apart from the rest.

With 2018 quickly approaching, it’s important to know ahead of time what is going to be hot in social media. Being aware and planning for these trends will help companies be more prepared. It will help you attack your social media marketing strategy full force and with the confidence of what your company needs to bring to the table.

So, what is the forecast for 2018? These four social media trends are what you need to know and start planning for, in 2018!

Social Media Is Focused on Mobile

It’s no secret that everyone is on their phone nowadays. In fact, people do more from their phone than they do on their desktops and that is going to continue to rise over the next few years, making desktops only necessary for work, not for anything else, really. More and more apps are geared solely for mobile already, like Instagram and Snapchat. Currently, Facebook makes 84% of its revenue from mobile, showcasing that yes, most social media users are scrolling it from their phones. When planning, creating and posting on social media in 2018, companies need to remember that their calls-to-action have to have mobile users in front of their mind.

Social Media Trends

Chatbots Are Here to Stay

Chatbots have arrived and are already gaining traction in the social media marketing world. Facebook Messaging has become insanely popular for business and customer relationships. Consumers can reach out to companies to ask questions, make comments, etc. It has become a new line of customer service interaction, instead of phone or email support. The problem is that customers want an instant response and companies can’t always meet that need. This is why specific customer service numbers and emails were created.

Now, Chatbots have transformed and become the new customer service interaction. The sooner you can reply, the better. Meeting clients and potential customer needs are a high priority, which is why Facebook Messenger bots have become so popular. The most attractive aspect of utilizing a Chatbot is the ability to provide instant engagement that feels personal. Chatbots are there for your customers around the clock,” says James Memije, founder of AccuServ Heating & Air Conditioning.

Social Media Trends

The video is Where It’s At

Videos started to become the trend for your social media marketing strategy for 2017 and it’s still going to play a major role in 2018. Facebook ads that feature a video, are attracting way more engagement than an ad without one. This helps to build your organic audience as well, which is what businesses aim for- authentic customers they can gain and keep. Instagram and Snapchat Stories are on fire right now, especially Instagram for Business. You can tell a story, showcase news and products and just connect with your audience through video content, helping boost and aid in your social media success. It’s a quick and easy way to provide content to your customers, get right to the point and it’s really an inexpensive way to target your audience.

Social Media Trends

Keep Platforms Even If They Are Similar

It’s no secret that Snapchat came out with Stories first and that Facebook and Instagram then created something very similar. However, just because they feature the same concept of what they do, doesn’t mean they aren’t different. In 2018, it’s important to remember that just because social media platforms are similar doesn’t mean you should get rid of them that easily.

You must make sure that you are broad with your online marketing strategy. Each platform is different and can cater to a different audience. Snapchat is great if you are looking to target the younger generation, where Facebook is great to connect with an older audience, but that everyone is still on in the end. Instagram, well that’s the platform that is really hot with Millennials right now, so that is a key one to be focusing on, especially in the new year. Do your research and see where your audience and clients are most likely to be focusing on and do that. Don’t just get rid of platforms because they all seem the same.

Social Media Trends

2018 is the year that will enhance social media marketing even more, especially on mobile and through video. Watch for the latest trends and plan according to what your clients and potential clients are looking for, wanting and engaging in.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms. 

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM 

SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Google AMP for SEO, what is it and how does it affect you!

Google AMP SEO

Google released information about AMP, or Accelerated Mobile Pages project back in October of 2015. It is basically an open-source content delivery platform that says it will help load mobile images instantly. Google says that publishers have to strike a balance between making money off of your content through ads and such, and having a fast loading website. Google continues with,We want web pages with rich content like video, animations, and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.”

With this announcement, on top of the major announcement of the mobile-first index, Google is pushing more and more for a mobile utopia (so to speak), and what’s best, it is being received well. It has already outpaced Facebook’s Instant Articles. This is compounded by the fact that from a survey from 9to5Google saying that over 50% of polled people “prefer the stripped down versions of websites than reading something.”

So how does this affect you as a regular user? Well, this means faster article load times and less ‘clunkiness’ on the viewing page.

How about a website developer? Well, Google released the new framework for it, called AMP HTML. When it first came out, WordPress.org, Pinterest, Twitter, Chartbeat, Parse.ly, Adobe Analytics, and Linkedin were all existing web tech that utilizes it. I am sure most, if not all, have it implemented in some way. But has it made the splashes that usual Google announcements usually do? I would say no. It has not created the waves in the Search Engine Optimization world that just the announcement of the mobile-first index did.

Current AMP timeline:

    • October 7, 2015: Google AMP is officially introduced.
    • February 24, 2016: Google AMP officially launched.
    • September 20, 2016: AMP web pages are included in organic search results.
    • November 4, 2016: Google announces over its blog the creation of a new mobile-first index.
    • March 2017 AMP Conference: Google announced that AMP will be available over the Baidu, Sogou, and Yahoo Japan search engines.
    • May 23, 2017: Paul Muret announces AMP will now be available over AdWords for display and search ads.
    • TBD: The rollout of the mobile-first index. Thinking Early 2018.

Let’s help your marketing plans! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms. 

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM!