Instagram Testing “Type” Feature

Instagram New Feature

Instagram is yet again testing something new. It is testing a new “Type” feature that is being used within the Stories feature. It is meant to allow for users to share messages that are text-based instead of photos or videos.

The Type feature is located at the bottom of the screen where you go to take a picture. It’s next to the Boomerang and Live options. Once you select that feature, you can choose how the font text appears and change the background color.

Instagram new feature  Instagram new feature

Why the Added Feature?

So why is Instagram adding this when video content is where it’s at? Because there is a need for it. Blogger, influencers and marketers have been known to take a picture with a neutral background and add some text themselves. As great as photos and videos are, sometimes it’s great to have whatever they are communicating in writing. A great example would be of a recipe; simply jot down the ingredients and how it’s prepared and then their followers can screenshot it and have it on hand. Now this will be a bit easier and less of a step for users. The default background color looks a lot like Facebook’s status update since it is a bright ombré.

Instagram new feature

There have been a lot of changes to Instagram lately. It looks like Type isn’t just the newest change though. According to WABetaInfo Instagram will also start to notify users when you take a screenshot of their story. It won’t send the first screenshot notification to the person, but it will inform you that the next time it will.

Instagram new feature


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 or text us at information@verapax.com SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Snapchat Did a Redesign and It Was Not a Hit

Snapchat Redesigned

Last year Snapchat redesigned their layout in the UK, Australia, and Canada to help monetize its service by adding in more advertising. However, the transition has proven that it did not go over well with users.

The social media platform rolled out its new look at the end of last year and the results are not what Snapchat was hoping for. 83% of reviews on the App Store were negative from their users. Many complained that their feeds weren’t in chronological order and that overall, it was downright confusing. Not exactly what you want to hear from your users.

User Tweets

Many users have actually tried to contact Snapchat on Twitter. They wanted to voice their concerns and frustrations and took it to Twitter since there is no way to contact them on the actual Snapchat app.

Snapchat redesigned

Snapchat redesigned

Snapchat redesigned

According to TechCrunch, only 17% gave the new design a three to a five-star review.

Why the change

The hopes were that the new redesign would boost Snapchat’s revenue. The channel has been dropping in popularity over the last year and fell short of Wall Street earnings expectations in Q3. That led to a $443 million loss. “The redesign mixes Stories, where Snapchat shows ads but which have seen stagnation in sharing rates amidst competition from Instagram Stories, into the more popular messaging inbox, where Snapchat’s ephemeral messaging is more differentiated and entrenched,” according to TechCrunch.

The redesign also stops users from being able to watch a lot of people’s Stories in a row. Instead, users do not have to tap a preview of the next person’s Story before you can watch it.

Snapchat’s Response

So what did Snapchat have to say in regard to the concerns users have? “Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in.” So it looks like this new redesign might be here to stay, even if users aren’t a fan of it.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COMSOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Mark Zuckerberg’s Personal Challenge Is All About Fixing Facebook

Zuckerberg Fixing Facebook

When you’re the creator of Facebook, people are going to want to know what your New Year’s resolutions are. Mark Zuckerberg, being the public figure that he is, knows that. Which is why he likes to share his personal challenges for the year. This year it may sound surprising to some, but Zuckerberg’s challenge for 2018 is fixing Facebook.

In the past, Zuckerberg has shared a variety of challenges he personally wanted to conquer, but not quite like this. In 2014 he learned Mandarin. 2015 he read 25 books, which is impressive for someone as busy as he is. In 2016 he built a personal AI for his house (can he build me one?). Then in 2017, he wanted to meet and listen to people in all 50 states.

Fixing Facebook First

However, now Zuckerberg is putting Facebook first. This is definitely needed after some major backlash occurred during 2017. Many people have had issues with Facebook and thinking that the social media platform didn’t do enough to block fake news and Russian interference in the 2016 U.S. election. Terrorists have also been able to use the site to recruit new terrorists. The News Feed has become a disaster and pointless to many people and online abuse is the worst it has ever been.

Basically, it’s time for a huge change with the behind-the-scenes of Facebook. Mark Zuckerberg released a statement that explained why he chose this personal challenge for 2018.

Read his post below:

Every year I take on a personal challenge to learn something new. I’ve visited every US state, run 365 miles, built an AI for my home, read 25 books, and learned Mandarin.

I started doing these challenges in 2009. That first year the economy was in a deep recession and Facebook was not yet profitable. We needed to get serious about making sure Facebook had a sustainable business model. It was a serious year, and I wore a tie every day as a reminder.

Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.

My Personal Challenge

My personal challenge for 2018 is to focus on fixing these important issues. We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory.

This may not seem like a personal challenge on its face, but I think I’ll learn more by focusing intensely on these issues than I would by doing something completely separate. These issues touch on questions of history, civics, political philosophy, media, government, and of course technology. I’m looking forward to bringing groups of experts together to discuss and help work through these topics.

For example, one of the most interesting questions in technology right now is about centralization vs decentralization. A lot of us got into technology because we believe it can be a decentralizing force that puts more power in people’s hands. (The first four words of Facebook’s mission have always been “give people the power”.) Back in the 1990s and 2000s, most people believed technology would be a decentralizing force.

But today, many people have lost faith in that promise. With the rise of a small number of big tech companies — and governments using technology to watch their citizens — many people now believe technology only centralizes power rather than decentralizes it.

There are important counter-trends to this –like encryption and cryptocurrency — that take power from centralized systems and put it back into people’s hands. But they come with the risk of being harder to control. I’m interested to go deeper and study the positive and negative aspects of these technologies, and how best to use them in our services.

This will be a serious year of self-improvement and I’m looking forward to learning from working to fix our issues together. 


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

How To Share A Profile On Instagram

Instagram Share Profile

If you’ve ever been scrolling on Instagram and discovered a profile you love, it wouldn’t be unheard of to want to share it with your friends. In the past, most people would take a screenshot of the profile and text or message it or send them the profile name. Wouldn’t it be nice if you could just share the profile instead? You can and these screenshots and captured by Adweek, along with the explanation will show you how.

Step 1:

Go to the profile you’d like to share. You can go to a user’s profile by tapping their username on one of their posts in your feed or by searching for them on the Explore tab.

Instagram share profile

Step 2:

Tap the three dots in the top-right corner of the screen.

Instagram share profile

Step 3:

Tap “Share this Profile.”

Instagram share profile

Step 4:

A list of your contacts will appear. Either scroll through the list and tap the circle next to a user’s name to select them as a recipient, or tap the Search bar to search for one or more recipients manually. Note: You can share a profile with up to 15 people at once. You can also share a profile with a user group you’ve previously created.

Instagram share profile

Step 5 (optional):

Tap “Write a message…” to add a comment to your message.

Instagram share profile

Step 6:

Tap “Send” to share the profile with the selected recipient(s). Each recipient will receive a link to the profile in an Instagram Direct message, along with your personal message, if you added one.

Instagram share profile


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Facebook Will Punish ”Engagement Bait”: Posts that Beg For Likes, Comments & Shares

Facebook Engagement Bait

Social Media Managers will have to be extra cautious when posting on Facebook. It’s not uncommon for a typical post to ask users for engagement. However, Facebook has announced that it will now demote ”engagement bait” aka posts that ask for likes, comments or shares.

What is “Engagement Bait?”

Demoting “engagement bait” posts is another way that Facebook is improving its News Feed. You may be wondering what “engagement bait” is. It’s when a post asks for requests from their followers. It’s usually something simple, such as, “Like our post, if you agree!” or “Tag a friend who would love this!” The reason is to ultimately get your interaction and engagement with users up so it looks better for your Page analytics.

“We want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook,” the company said in a statement.

When will the change take place?

The social media platform is giving publishers and Pages a couple of weeks to adjust to the changes before content becomes affected. After that, if the content is begging or baiting users to interact, Facebook will have the total reach of their posts reduced. Depending on how much and how often it is done will also determine how hard the Page or person is hit.

According to Facebook, the change won’t affect posts that ask for help, advice or recommendations. In the beginning, they are also allowing for engagement baiters to earn their original reach back with good behavior. According to TechCrunch, “Facebook did specify that there are some exceptions to this clampdown, and that includes examples like a missing child report, raising money for a cause, or asking for travel tips, to quote the company directly.”

This isn’t the first change from Facebook. The company has made several changes recently to improve the News Feed and give users overall better experience.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Instagram Offers New Option to Follow Hashtags

Instagram Follow Hashtags

Instagram has announced another new feature that people are really going to like. Users will now be able to follow specific hashtags on the widely popular social media platform.  This, along with being able to follow profiles, with posts using those tags appearing in your main feed, is going to open up new opportunities for Instagram being a discovery engine.

Instagram explained it like this:

“Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the ”Follow” button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time.”

What does this mean?

Being able to follow hashtags directly in Instagram will allow communities to find each other better. It also will allow customers to find specific products or services that they are in need of, without hassle. This may also lead to people being more specific with their hashtags. For instance, instead of just using #marketing, it would be smarter to use #marketingtips or #marketingadvice. The more popular a hashtag is, the more likely your post will get lost in the shuffle. Being more specific will hit a smaller audience who is more likely to follow your page and hashtag.Instagram follow hashtags

Why the change?

Instagram is also looking to expand. Although the platform is photo-based, it wants to show users that it can offer more than a pretty picture. Instagram for marketing is on the rise. Users, marketers, and influencers are active and Instagram has taken notice. They want to expand into realms that we aren’t even aware of yet.

Instagram is constantly testing new features and adding new functions to the mobile-friendly social media site. This is only the beginning for the changes that we can expect from Instagram in 2018, especially with a video being the main focus.

Are you excited for all the changes Instagram is making?  


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Facebook Gets Rid Of Tinker Feature

Facebook Tinker

If you log into Facebook today you may notice there is a slight difference to the homepage. The famous Tinker feature has officially been removed from the right side of your News Feed.

Tinker was the box in the upper right-hand corner. It summarized what your friends had been liking, commenting on and doing on Facebook. A member of the Facebook team has confirmed that the feature is “no longer available.” The news isn’t that surprising since there have been reports of it missing from some News Feeds over the last few weeks. The official decision to remove the Tinker was made a week ago, but Facebook slowly rolls out product changes, so the change didn’t hit everyone at once.

Facebook Tinker

Why the change?

The confirmed reason for getting rid of the Tinker is unknown. Usually, Facebook gets rid of features that aren’t being used or aren’t progressing the way they had hoped. The Tinker was first launched in 2011 when Facebook first launched their algorithmic News Feed. It allowed for posts that seemed most relevant and interesting to you or that had a lot of engagement to appear in the sidebar. However, there was a lot of controversy surrounding it. People considered it to be the “creeper feed” since it showed exactly what your friends were doing. Facebook did create an option to mute it or turn it on, but that option is now gone. This may be one of the reasons for the sudden change.

Another reason may also be that Facebook is focusing on new ways to share content. According to TechCrunch, “Facebook is using its new mission statement to spearhead a more proactive stance about how and what news and other information get shared on its platform.” They are also focusing more on Facebook Stories and video content as a whole.

There will probably be a variety of changes and new features that Facebook will implement. Social media is continuing to be on the rise and is changing the game for how we communicate and how marketing is done.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

New Instagram Messaging App Is Being Tested

Instagram Messaging

The rise of Instagram has been incredible. The platform, owned by Facebook, has taken social media by storm. The success of the brand is due to its visual component and easy accessibility. This, along with their Instagram Stories feature, has allowed for Instagram to become as widely successful as it has. Now, Instagram wants to add a standalone Instagram messaging app into the mix, which creates a new channel for users and advertising.

Instagram Messaging

Instagram confirmed to Quartz that it was indeed testing a new app. The app is called Direct, and it will be for direct-messaging only, allowing it to be separated from the main Instagram app. “We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct—a camera-first app that connects seamlessly back to Instagram,” a representative added.

If this sounds familiar to you, it’s because it is. Facebook did something similar with their Messenger app. If you use Facebook on your phone, you now have to have the Messenger app downloaded in order to chat with someone in private.  The app now sells over 1 billion users monthly and is in the process of testing ads in Messenger as well.

Features of Direct

During the testing phase, Direct is looking a bit like Snapchat. It has become known that Instagram has based a lot of its features from what Snapchat has done or was trying to do. Just like Snapchat, the Stories and Discover tabs will be located in the new app, specifically at the top. Other features include; the app opening to the camera, people swiping to see their inbox of private messages, sending photos and videos that feature augmented-reality filters and illustrations and they can opt to send text messages instead.

Instagram messaging

Advertising Platform

It’s unknown when the new Direct app will officially release. One thing to note, however, is that when it does, it will add another platform to place advertising into. This creates a new stream of marketing to showcase your products or services.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Twitter Testing New ‘Tweetstorms’ Feature

Tweetstorms

Have you been on Twitter and witnessed someone doing a series of tweets to get their whole point across? Some businesses do it as well to tell you more about their brand or products. These tweets that appear one right after another are called “tweetstorms” and Twitter is testing a new feature that will allow users to create these tweetstorms more easily.

Twitter Confirmation

Twitter has confirmed that the new feature is currently being tested. This announcement comes after Twitter just upped their character count to 280. However, it still doesn’t always leave enough room for users to get their stories and opinions across to others.

  Tweetstorm

It was first hinted that this new feature was in the works back in September. Twitter, however, declined to comment. The blog, Android Police, was the first to report this week that the new interface was “popping up for some users of the Android alpha app.”

Availability

Currently, it’s not available to everyone but there’s a good chance it will be brought to the public in the very near future. The way it works is pretty simple. According to Tech Crunch, “In addition to supporting more than 280 characters by connecting tweets together, each tweet stands alone and can be shared – retweeted, replied to, etc. – on an individual basis.”

How to use it

The feature has a “+” button on the right side of the compose screen. This is next to the buttons where you can add GIFs, photos, location, and polls. First, you tap the button and then you can enter in the separate tweets on their own lines, creating the tweetstorm. When complete, just hit “Tweet All” and the tweetstorm will have officially been sent. Twitter makes sure to post each tweet in the correct order as well.

Twitter Tweetstorm

It’s unknown if this will be the official look for the tweetstorm platform and when the official launch will be. All we know is that Twitter is trying to give their users what they want and need.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Facebook Live: Why It’s Important & How To Use It

Facebook Live

Facebook now has over 2.01 billion users and almost half of them are active every single day. For businesses of all sizes, a lack of presence on Facebook can be cripplling, to say the least, and it’ll only grow in size, popularity, and sheer potential. That’s where Facebook Live comes in. 

The video is getting to be an undeniably powerful medium to get your messages out there. It’s a way to share stories about your brand, receive high engagement, grow your influence, and for better lead generation. With that being said, you didn’t think Facebook wasn’t going to let the incredible power of video pass you by, did you? The regular videos you post on Facebook are likely to get more engagement and traction. Plus, if you were to use videos as ads on Facebook Advertising, you’re set to gain even more. 

But, Facebook won’t stop at just that. It wants you to show up (as an individual or as a brand) and it wants you to engage more with your followers (or maybe build an entirely new follower base). Facebook wants you to get into action.

For that, it introduced Facebook Live in April 2016. Facebook live combines today’s standard of live streaming and the sheer reach (and effectiveness) of video, all rolled into one. Since the launch, marketers, and businesses report that their live videos get 3X more engagement. Currently, more than a million individuals and marketers are already harnessing the power of live video.

Here’s how you should use Facebook Live for your own business:

Use Facebook Live for Engagement

With video being powerful and Facebook with its unlimited capacity to distribute your content,  imagine the exposure and reach that does for your business. However, if you just slap an ad on Facebook or boost your posts, you’re only going to get so far.

With teaching, training, and engaging by providing value, you stand out from your competitors. Facebook Live allows you to make yourself incredibly valuable by sharing tips, news, information, and answering questions as you speak.

Facebook Live not only lets you stream content but also engage with your viewers in real time. Comments come in as you speak, making it feel like an in-person office setting.

The more you do Facebook Live, the more engagement you have on Facebook. This, in turn, builds up your influence, makes you trustworthy, and helps you sell better.

Build Your Audiences

When was the last time you purchased something? Chances are that you Googled the product or read some reviews online. That’s how most people start their shopping today. Some even do it even when they are standing in the aisle of a store as well. 

The biggest problem most businesses have when they get started is lack of social proof and the fact that your potential customers don’t know you yet. You can change that with Facebook Live. Facebook allows you to tag and track people who watch your videos (including Facebook Live) as audiences.

These are your audiences and you’ve earned them. If and when you are ready to make a pitch, promote your products or services, or to make an offer, you could use these audiences to make highly-relevant offers.

Do mini-webinars

Webinars, when you do them right, are extremely powerful ways to bring in a piece of you to the board, to show that you are real and that you know your stuff. Plus, it immediately dissolves the anonymity that’s a part of your Internet presence.

Webinars are the closest you could get to in-person communication. Now, doing webinars for lead generation, branding, or sales is all about planning, hustle, content, and execution. Sometimes, you don’t need to walk the full mile. Instead, use Facebook Live to create mini-webinars. Go deep on any subject (that relates to your business), just pick a singular topic and touch base on that subject when you’re doing your Live.

Events & Meetups

As a business owner, chances are that you attend meetups in your local area. You might be a part of associations and networks. Maybe you even host your own meetups or events. Every event or meetup you host (or attend) is an opportunity to do a Facebook Live session.

Just by hooking up your smartphone, you could convert that otherwise completely offline event into an online one and get several times more exposure than what you’d normally get.

Interviews

You could use interviews in several ways, and put all the content up (as they happen) in a Facebook Live. If you have an actual office where clients come and visit, conduct interviews with them. Have them speak out about their challenges and their input on how they solved them. Have a retail store? Ask them to say a word or two about their recent purchase.

On the flip side, if you are being interviewed by a blogger, a podcast host, or even your local magazine or a journalist, stream that content live as well.

If you are interested in specifics and the nitty-gritty of how to start doing Facebook Live read up on this Facebook Live Guide by Sophia at HubSpot.

Are you Live on Facebook yet? 


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Why You Should Use YouTube For Your Business

Use YouTube Business

Use YouTube Business

Almost 80% (which is over 1,000 million) of all Internet users in the United States watch over six billion hours worth of video on YouTube, according to Social BakersYouTube is a must for businesses and brands that want to share stories and for marketers who want to get some traffic to their web pages. It’s also great for a business that wants to communicate with impact and to generate leads to build their business.

For businesses today, it’s all about “Don’t just say it; show it”. YouTube allows you to do just that. Millions of users subscribe to their favorite YouTube brands, celebrities, and channels every day. Every subscription is a vote of commitment from users to those respective YouTube channels.

To begin, you will need to set up a  YouTube channel as your business. Your goal is to then use the power of video and the strength of the community to help grow your business. If you’re not sure if YouTube really applies to your company, keep reading.

Here are some reasons why you should be using YouTube for your business:

Video leads to high engagement

According to TJmcCue of American Express, more than 100 million users engage with the videos they watch on YouTube in some way or form. This means that they like, comment, and share videos. On repeat engagement, they even subscribe to channels to make sure they don’t miss out on new video updates.

User engagement is the precursor to the high-interest customer base for your business. The more engaging your videos and YouTube channel is, the more potential and existing customers tend to recall your brand. They will also trust your communication and feel more comfortable to spend (when they are ready to spend).

Improved conversion rates

Christine Austin of Impactbnd said that over 52% of consumers who watched product videos stated that they are more confident about their impending purchase decisions. Businesses that use video for marketing report more than 72% improvement in conversion rates.

In essence, most of the time the sale is already done while your prospects watch your videos. By the time they decide on a purchase, they are already sold. All you have to do  is to have a way for them to make the purchase. Be it an e-commerce store, an appointment, a phone call, an in-person visit, or whatever services that your company offers.

Make those messages stick

More than 95% of viewers retain messages better when they watch a video (compared to only 10% retention with text). When you start communicating with your customer base with videos, they’ll remember your messages longer. The impact you’ll be making is undeniably impactful. This leads to a better brand recall, more confidence in your brand, and higher sales, compared to not using video.

Active video views and increasing subscriptions, watch time, retention, and engagement are all signs that you are doing well. The content you drip out, the engagement you brew up, and the overall activity on your YouTube channel are all proof that you are getting close to doing well with your marketing.

By 2019, 80% of all global Internet traffic (and 85% of all United States Internet Traffic) will find its way to video, according to Cisco.

From videos to sales

Let’s say, as a business, you care less about branding, engagement, user retention, and video views. If all you cared about was lead generation and sales, a video will still be powerful as a part of your digital marketing strategy. With tools — like Wistia’s Turnstile  — you can let viewers watch a video and sign up as leads. Another idea would be to showcase or demonstrate your products or services and have them click right through to make direct transactions with your business.

Persuasion is a major requirement for effective and sustainable sales. Videos fill in the gap by allowing you to persuade, influence, and sell at a scale that was unthinkable just a few years ago.

Are you using video as a part of your social media strategy? Tell us about it.  


Let’s help your business get social! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms.

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US TO INFORMATION@VERAPAX.COM 

Digital MARKETING IS SOMETHING WE CAN HELP YOU WITH!

Important Social Media Trends You Need to Know About For 2018

Social Media Trends

Social media is a key factor in any business. The growth, importance, and relevance has been on the rise for years. In 2017 social media has proven to be one of the most important elements needed for a business to be successful.

Organization and being ahead of the game are important elements when managing social media. It’s good to know what trends and platforms are up-and-coming or changing. For instance, Facebook has soft-launched its new platform, “Watch”, which will play a major role in changing the game for how do you watch videos and gather information and entertainment on Facebook. As for organization, a great way to set your self up for success is to be as on top of your social media game by planning and then executing content from a social media calendar. This alone can set you apart from the rest.

With 2018 quickly approaching, it’s important to know ahead of time what is going to be hot in social media. Being aware and planning for these trends will help companies be more prepared. It will help you attack your social media marketing strategy full force and with the confidence of what your company needs to bring to the table.

So, what is the forecast for 2018? These four social media trends are what you need to know and start planning for, in 2018!

Social Media Is Focused on Mobile

It’s no secret that everyone is on their phone nowadays. In fact, people do more from their phone than they do on their desktops and that is going to continue to rise over the next few years, making desktops only necessary for work, not for anything else, really. More and more apps are geared solely for mobile already, like Instagram and Snapchat. Currently, Facebook makes 84% of its revenue from mobile, showcasing that yes, most social media users are scrolling it from their phones. When planning, creating and posting on social media in 2018, companies need to remember that their calls-to-action have to have mobile users in front of their mind.

Social Media Trends

Chatbots Are Here to Stay

Chatbots have arrived and are already gaining traction in the social media marketing world. Facebook Messaging has become insanely popular for business and customer relationships. Consumers can reach out to companies to ask questions, make comments, etc. It has become a new line of customer service interaction, instead of phone or email support. The problem is that customers want an instant response and companies can’t always meet that need. This is why specific customer service numbers and emails were created.

Now, Chatbots have transformed and become the new customer service interaction. The sooner you can reply, the better. Meeting clients and potential customer needs are a high priority, which is why Facebook Messenger bots have become so popular. The most attractive aspect of utilizing a Chatbot is the ability to provide instant engagement that feels personal. Chatbots are there for your customers around the clock,” says James Memije, founder of AccuServ Heating & Air Conditioning.

Social Media Trends

The video is Where It’s At

Videos started to become the trend for your social media marketing strategy for 2017 and it’s still going to play a major role in 2018. Facebook ads that feature a video, are attracting way more engagement than an ad without one. This helps to build your organic audience as well, which is what businesses aim for- authentic customers they can gain and keep. Instagram and Snapchat Stories are on fire right now, especially Instagram for Business. You can tell a story, showcase news and products and just connect with your audience through video content, helping boost and aid in your social media success. It’s a quick and easy way to provide content to your customers, get right to the point and it’s really an inexpensive way to target your audience.

Social Media Trends

Keep Platforms Even If They Are Similar

It’s no secret that Snapchat came out with Stories first and that Facebook and Instagram then created something very similar. However, just because they feature the same concept of what they do, doesn’t mean they aren’t different. In 2018, it’s important to remember that just because social media platforms are similar doesn’t mean you should get rid of them that easily.

You must make sure that you are broad with your online marketing strategy. Each platform is different and can cater to a different audience. Snapchat is great if you are looking to target the younger generation, where Facebook is great to connect with an older audience, but that everyone is still on in the end. Instagram, well that’s the platform that is really hot with Millennials right now, so that is a key one to be focusing on, especially in the new year. Do your research and see where your audience and clients are most likely to be focusing on and do that. Don’t just get rid of platforms because they all seem the same.

Social Media Trends

2018 is the year that will enhance social media marketing even more, especially on mobile and through video. Watch for the latest trends and plan according to what your clients and potential clients are looking for, wanting and engaging in.


Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms. 

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US AT INFORMATION@VERAPAX.COM 

SOCIAL MEDIA MARKETING IS SOMETHING WE CAN HELP YOU WITH!