A Simplified Guide to Digital Marketing For Non-Techies
On average, more than 40,000 search queries every second. That’s a total of 3.5 billion searches per day, and roughly 1.2 trillion searches per year worldwide – that’s how many people “search” just on Google. Potential customers are searching for “the problem that your business solves” among those searches as well. That’s why it’s important to have a sustainable presence on the web and to make your digital marketing presence work for you.
According to OurSocialTimes, spending on advertising on social media already surpassed that of the good old television. Facebook now dominates the ad revenue spectrum on social (with a 67.9% share) and the total ad spend on social media (across networks) is slated to touch $31 billion. Facebook and its billion+ users along with several million users across Twitter, Instagram, Google+, Pinterest and Snapchat, also have your potential customers lounging about them.
If you are a business owner, getting a powerful business presence on digital media is no longer “nice to have”. You are either on digital media, the right way, and make it work for your business, or you fade away into non-existence. The takeaway here is that you must be using social media to enhance your company and keep it up to par with the times.
Didn’t take those first steps yet? Here’s a simple guide to ensure you do:
Say hello to Inbound marketing
Traditionally, businesses are accustomed to “reaching out” to customers through media with ads and messages. This is known as, outbound marketing or interruption marketing. You reach out to your customers, convince, sell, communicate and persuade them to buy your product or to invest in your business. Although there is nothing wrong with that, there is now a more efficient approach to targeting your audience.
Digital marketing is predominantly inbound marketing. Instead of pushing products, you push information out. Instead of depending on expensive media such as television, you depend on continuous content production to reach customers. When you do reach your customers, you don’t “sell”. Instead, you inform, educate, and keep them engaged.
It all begins with your website.
For most businesses, websites are just traditional websites. They are simply digital brochures with just an address on the web. However, you need more than just that. What you need is a way to your website to bring you results (which could be branding, leads, sales, etc.).
Digital marketing, when you do it right, makes your website an informational hub for your potential customers. Are you a dentist? Your website becomes the hub of information, tips, and insights for all things related to dental care. Making a living as a real estate agent? Your website lists out properties available for rent or sale. Plus, it also delivers the best tips for your customers on how to rent, how to buy, how to negotiate mortgage rates and more.
See how it works?
Digital Channels- Noted!
Traditional advertising depends on the media. There’s television, radio, and print. Similarly, digital media depends on content produced on schedule. This includes a blog on your website, social media and other ways of communication, such as email and mobile.
You are essentially following the Traffic – Leads – Sales paradigm by using content, SEO, social media, and email. This allows you to get people to notice what you publish. You get them engaged and interested, collect leads and nurture those leads to make sales.
Digital marketing also has an “outbound” component to it in the form of doing advertising on platforms such as Google and Facebook (but that’s for another blog post).
You’ll need to put in the effort to make yourself found, liked and trusted by your existing and potential customers.
The Internet allows you to do just that. Are you up for it?