How to Reach Customers With Your Creative Marketing
Millions of customers all over the world get billions of marketing messages collectively. That’s a lot of messages going out per person. Pretty soon, your marketing messages will be dismissed. Customers will learn to ignore the noise and move on. You have real problems to deal with, such as the modern day customers’ low attention span and ever-growing competition. Even worse, something as bad as an ad blocker will get in the way without letting your customers ever see your message. While creative marketing helps give you an edge and to stay ahead of the curve, real (and always changing) problems will force you to get creative just in case you thought “it won’t affect me.”
Getting creative with your marketing is not an option anymore. So, how do you ensure that you keep your juices flowing and make your marketing work for you?
Start with the Why
Simon Sinek – author of Start with Why and influencer – advocates the need for taking a few steps back and thinking in terms of the big “why.” Applied to business, you would ask questions, such as:
- Why am I in business? What problems am I looking to solve?
- Why should a customer purchase from my store?
- Why exactly is that customer paying a premium for my products or services?
Without digging in deep and finding out your “why” it’d be hard for you to unearth the awesomeness that your business is capable of. You won’t be able to make those creative juices flow without this fuel.
To get creative, you’d need a force of energy. Starting with your “why” gives you just that.
Make Your Copy Work Harder
The written word is powerful – it was, it is, and it always will be. What you write will make an impact.
Writing for others’ consideration is a poor attempt with marketing; writing to make a difference for your potential customers is something else. Powerful copy that can get you results has the ability to make people “feel.”
Most businesses only focus on writing just enough for customers to “consider” their respective products and services. To stand out and to make a real difference , you need your messages to have an impact, to change lives, and to have your potential customer think about you.
The next time you go about creating marketing assets (traditional and digital), brochures, flyers, visiting cards, blog posts, Twitter tweets and Facebook posts, think about how you can make people “feel.”
Does your messaging help elevate?
Customers won’t budge an inch if you don’t make them “feel,” “connect,” and “embrace” what you stand up for as a business. They have options. They need a push. The only way you make that push is to hit hard on their emotions. Try working with greed, fear, status, convenience, ease of use, etc., and your marketing messages will hit the’ “emotions” of your customers.
When you get to that level of marketing messaging, there’s no stopping the marketing force that you’ll become.
How do you plan to get creative with your marketing? Tell us all about it.