Questions to Ask to Find the Best Printer for your Project
Finding the best printer for your business can be daunting and stressful. To navigate the many available providers and streamline the process, you’ll want to ask the right questions to ensure they are aligned with your business goals and needs.
Here are some of the most important questions to ask, and our co-founder Randy Lisciarelli’s answers to these questions. But don’t hesitate to ask as many questions as necessary to make an informed decision.
Q. How long does your company operate as a printer? Printing is a craft that takes time to master
A. VeraPax Marketing is a full-service online print and design company that specializes in full-color offset and digital printing. Having been in business for 19 years, we stand behind professional printing, mailing, and design services, and we are sure you’ll be satisfied that we offer guarantees on quality, turnaround, and pricing.
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Q. Do you offer a wide range of services? Large and small format, variable data printing and personalization, mailing &bindery can be the services that suit your future needs.
A. VeraPax Marketing offers a multitude of printing options for our customers. From a single-color letterhead to a fully customized magazine, our workflow process has been engineered for unrivaled production times without sacrificing quality.
We have the best, state of the art printers, allowing customers to print direct mail pieces, along with marketing collateral pieces. You can choose from commercial printing, digital printing, variable data printing, promotional printing, and large format printing.
VeraPax Marketing doesn’t just offer printing services. By assembling a team of highly skilled and creative designers, we are able to offer a complete marketing package for you or your business. Whether you need a quick postcard for your latest promotion or an entire corporate identity created from scratch, VeraPax Marketing has a solution for you.
Also, we offer a full menu of direct mail services – mailing lists, addressing, data hygiene and duplicate removal, merge letters, and more. Plus we’ll handle all the sorting and addressing for bulk mail postage discounts.
Q. What technology do you have? Talk about your innovating presses (the printing fleet).
A. In the pressroom, we feature the world’s most automated digital and offset printing presses that have a wide range of press formats, including several 20″, 29″ and 40″ machines. These sizes allow us to produce your projects in the most economically efficient manner possible. Also included in our pressroom is die-cutting, bindery, finishing, and a mailroom.
Q. Can your printing company complete the job on time and still maintain impeccable quality?
A. Our patented CCI quality system allows near perfect printing with little to no color variation and sharper cleaner images. A Closed Loop Color Scanning Spectro Densitometer further enhances the quality of our print production. In addition, our presses are linked to our prepress department for consistent color management from disk drive to ink and paper.
Our patented CCI quality system allows near perfect printing with little to no color variation and sharper cleaner images. A Closed Loop Color Scanning Spectro Densitometer further enhances the quality of our print production. In addition, our presses are linked to our prepress department for consistent color management from disk drive to ink and paper.
Q. Do you have on-demand emergency services for quick turnaround times?
A. Our printing process utilizes the most advanced software on the market, in conjunction with our unique pre-press methods allow us to offer same-day turnaround on a variety of printing products.
Q. Do you have the proper equipment to do short-run prints?
A. Small businesses often do small quantity mailings. Unfortunately, this can be seen as a disadvantage when it comes to dealing with direct mailing services. That is because many mailing services are looking only for big volume jobs and don’t want to be “bothered” with the small quantity mailings.
The other day a new client told me that another mailing company had actually said they prefer not to do mailing orders less than 20,000 pieces and that their prices reflected this policy. The client was relieved to hear that we, at Verapax, have no such policy.
We welcome the many projects that we do for all types of business, and we appreciate every job – big or small.
Digital printing is best used to deliver quick, small runs. It has the ability to produce metallic colors, and print on a wide variety of stock coatings. While digital printing is more advantageous for short runs, with offset printing, the more you print- the cheaper is the price per piece. As a general rule, if it’s under 2,000 pieces, it will be cheaper to produce on a digital printer.