Digital Marketing Specialists You Need For 2019

Digital Marketing Specialists

As important as it is to have a marketing plan for your business, there’s a lot more to it than just that to be successful. The true structure and key to success are rooted in your marketing team. It’s the people that plan, execute, modify and keep up with the marketing trends who can make or break the growth of your digital marketing. Hiring Digital Marketing Specialists should be a priority for the success of your business.

If you want to stay ahead of the game in 2019 then it’s crucial that you have an on-point digital marketing team. There are a few spots that should be filled, but it’s understandable that it may not be possible to fill all roles if you’re are a smaller company. No need to worry. Just because you’re smaller or may not have the budget for all, doesn’t mean you still can’t be successful. Instead, companies must choose the key roles that will fulfill the digital marketing needs.

Here are the 3 key roles to fill in 2019 for digital marketing:

Social Media Marketer

It’s one thing to find someone who can do social media marketing, it’s another to find someone who lives and breathes it. Social media has changed over the years. Now, it’s more than just posting content here and there without rhyme or reason. It’s important to find a Social Media Marketer who can run successful Facebook Ad campaigns, monitor and track results and produce viable content. It’s also important for them to be ahead of the trends, especially for 2019.

Video Marketing Specialist

Video Marketing is one of the biggest marketing trends in 2019. Users engage more with visual content over anything else. Facebook has caught on to this and allows for posts and ads to rank higher in News Feeds. Live streaming was a game-changer for marketing. Whether it be on Instagram Stories, Facebook Live or even Periscope, the live video took the crown and will continue to be on the rise. It’s important to hire someone who can leverage video content and stay on and ahead of the trend in 2019.

Website Developer

If your website isn’t suited for digital marketing, then it’s time to change that. Even if your website is up to par, the need for fine-tuning is always there. SEO and optimization are also vital for the success of your online traffic and tracking. Hiring someone who can constantly be on top of your website, can make or break your how smoothly your website runs. Design elements are also important, along with finding solutions to any problems that may arise at the drop of hat. Website developers understand the backend and that is really where everything stems from.

Hiring a team of Digital Marketing Specialists that can bring results in the new year is what your true focus should be. Your marketing team is the key to your business success and it will make you thrive in your digital marketing strategies.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Build a Professional Online Brand Even When You Hate Social Media

Professional Online Brand

Although social media is here to stay, that doesn’t mean everyone wants to jump on the bandwagon. Unfortunately, if you own or run a business, it’s crucial for the success of it. Maintaining an online identity is necessary, but it doesn’t have to be a burden, even if you truly dislike social media.

There are ways to make building a professional online brand less like a chore and more like a simple task. Here are three ways to navigate social media, even when you don’t want to do it.

Quality not quantity

Keep it authentic by focusing on the quality of content you are distributing instead of the quantity. Focus on the followers that are engaging with you, not how many followers you have. If you find that you have more interaction with Facebook, but your Instagram page isn’t keeping up to par, spend more time there. Yes, you need to post consistently, but you don’t need to be posting all day, every day. You just need to produce content that your followers will enjoy.

“Worry less about followers counts and more about connecting with other influencers. Stop looking at it as social media and start treating it as social networking. If you treat it as just another part of the networking process, your attitude will quickly change,” says Robert Richardson, president of Richardson Marketing.

Plan and Schedule

Just like everything else, planning is the key to social media. Again, it doesn’t have to be anything extravagant.  It just needs to be thought outposts that will engage your audience. Creating a social media calendar is the best thing you can do for this. Block out time once a week or once a month, to sit down and plan it out in advance. Then you will know what needs to posted and when. Quick, simple and easy once you know what content needs to be created. You can even schedule your posts all at once so that when it’s done, you don’t have to think about it again.

Outsource social media

If social media really isn’t your thing or you just don’t have the time or desire to do it, find someone else who can. Outsourcing your social media to an expert, someone who specializes in it, will make your life that much easier. A social media manager knows the language and art that is social media. Just like if you’re not good with numbers, you’d hire an accountant, without even hesitating. The same thing goes for social media. Paying someone to do your social media will pay indeed pay off in the long run.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Facebook Will Punish ”Engagement Bait”: Posts that Beg For Likes, Comments & Shares

Facebook Engagement Bait

Social Media Managers will have to be extra cautious when posting on Facebook. It’s not uncommon for a typical post to ask users for engagement. However, Facebook has announced that it will now demote ”engagement bait” aka posts that ask for likes, comments or shares.

What is “Engagement Bait?”

Demoting “engagement bait” posts is another way that Facebook is improving its News Feed. You may be wondering what “engagement bait” is. It’s when a post asks for requests from their followers. It’s usually something simple, such as, “Like our post, if you agree!” or “Tag a friend who would love this!” The reason is to ultimately get your interaction and engagement with users up so it looks better for your Page analytics.

“We want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook,” the company said in a statement.

When will the change take place?

The social media platform is giving publishers and Pages a couple of weeks to adjust to the changes before content becomes affected. After that, if the content is begging or baiting users to interact, Facebook will have the total reach of their posts reduced. Depending on how much and how often it is done will also determine how hard the Page or person is hit.

According to Facebook, the change won’t affect posts that ask for help, advice or recommendations. In the beginning, they are also allowing for engagement baiters to earn their original reach back with good behavior. According to TechCrunch, “Facebook did specify that there are some exceptions to this clampdown, and that includes examples like a missing child report, raising money for a cause, or asking for travel tips, to quote the company directly.”

This isn’t the first change from Facebook. The company has made several changes recently to improve the News Feed and give users overall better experience.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


New Instagram Messaging App Is Being Tested

Instagram Messaging

The rise of Instagram has been incredible. The platform, owned by Facebook, has taken social media by storm. The success of the brand is due to its visual component and easy accessibility. This, along with their Instagram Stories feature, has allowed for Instagram to become as widely successful as it has. Now, Instagram wants to add a standalone Instagram messaging app into the mix, which creates a new channel for users and advertising.

Instagram Messaging

Instagram confirmed to Quartz that it was indeed testing a new app. The app is called Direct, and it will be for direct-messaging only, allowing it to be separated from the main Instagram app. “We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct—a camera-first app that connects seamlessly back to Instagram,” a representative added.

If this sounds familiar to you, it’s because it is. Facebook did something similar with their Messenger app. If you use Facebook on your phone, you now have to have the Messenger app downloaded in order to chat with someone in private.  The app now sells over 1 billion users monthly and is in the process of testing ads in Messenger as well.

Features of Direct

During the testing phase, Direct is looking a bit like Snapchat. It has become known that Instagram has based a lot of its features from what Snapchat has done or was trying to do. Just like Snapchat, the Stories and Discover tabs will be located in the new app, specifically at the top. Other features include; the app opening to the camera, people swiping to see their inbox of private messages, sending photos and videos that feature augmented-reality filters and illustrations and they can opt to send text messages instead.

Instagram messaging

Advertising Platform

It’s unknown when the new Direct app will officially release. One thing to note, however, is that when it does, it will add another platform to place advertising into. This creates a new stream of marketing to showcase your products or services.

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


5 Tips To Grow Your Brand On Instagram

Gain New Followers Instagram

Instagram boasts of over 700 million monthly active users – that’s double the monthly active users on Twitter and over 3 times as many users as on Whatsapp.

While you could just share text and a few images on all other social networks and still make those platforms work for your business, Instagram demands visual content – photos, videos, graphics, images, and more. That’s also precisely why Instagram might not be a good fit for your business if you can’t extend your content creation into visual. But since Instagram is big and is baked directly into Facebook’s portfolio of products, it makes sense to be on Instagram and grow your presence there regardless of your business type or whether or not your business renders itself as a natural fit for images.

Your Due Diligence Matters

When you want to make Instagram work for you, try to milk the most out of the platform. A large part of doing this right is to do your due diligence. For instance, be sure to fill out and complete your profile 100%. Post that, add the location (especially if your business is local). Location tagging alone makes your content more relevant and engaging by about 79%.

Right from the start, get into the habit of using hashtags (those are big on Instagram) – you use general tags to help people discover your content and you also use branded tags pertinent to your business. By using hashtags alone, you’ll boost your content engagement by 12.6%. 

Share continuously. Not in Spurts

As it is true for any social network, strive to share your visual content continuously by scheduling your updates as much as possible. The only way to rise above is to be consistent at what you do. This applies to the content you share on Instagram. Most businesses make the mistake of uploading images or content a couple of times and leave it at that.

Doing content updates in spurts never helps (this is also true for all content across social, your blog posts, guest blogging efforts, and pretty much anything you do on digital marketing).

Use a combination of Images & Videos

Some of the most popular videos on Instagram are anywhere from 30 seconds to 60 seconds. The video is most effective at getting higher engagement rates with your followers on Instagram.

gain new followers InstagramWhile products automatically make for great video shots and angles, even service businesses now have ways to create short videos to help explain services a lot better than what images and text can do. What goes on Instagram can also go on Facebook and this double exposure gets you all the juice you need. Just make sure that your video assets don’t have to depend on sound or audio of any kind since over 85% of videos are watched without audio.

Images are the staple but videos get two times more engagement. Using both images and videos gives you a good chance for visibility and engagement.

Use Various Formats available

With Instagram, you have regular image-based or video-based updates that you would normally default to while sharing content. However, there are a ton more options for you. Consider Instagram Stories which boasts to 250 million active users – a format unique to Instagram which didn’t even exist a few years ago.

For the images themselves, Instagram lets you post portrait style photos and also landscape styled onesTry various formats, image sizes (as specified by Instagram), and content mix varieties to see which of those variants work best.

Time Your Content Sharing

On Instagram, timing is everything. While you strive to be as regular as possible with your sharing schedule, it’s found that audiences engage better on weekdays than on weekends. Also depending on where you are, there are specific stats that surfaced as far as the United States is concerned:

Mondays are better than the rest of the days. Posting your content at 3 PM doesn’t help much, and 9 PM happens to be the best time to post.

The results will differ but you’ll realize what kind of timing works for you “after” you start publishing and when you have your eye out for analytics to help determine the best posting schedule that works for your business.   

How does your Instagram activity look like? 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


5 Mistakes Marketers Make Using LinkedIn InMail

Mistakes LinkedIn InMail

LinkedIn might seem much less active of a platform than say, Facebook or Twitter, but make no mistake, you are being watched. Those who follow you (and even those who don’t) read everything you publish on the LinkedIn publishing platform.

LinkedIn has more than 467 million total users. 106 million are active users, 1.5 million are groups, and the platform available in 24 languages,  which makes for more than 40% of users active on a daily basis. LinkedIn InMail, in particular, has truly been a way to reach absolutely anyone on LinkedIn.

It’s a fantastic way to get heard, make business happen, do outreach, hire people, and more. It has a ton of potential, however, most marketers and business owners don’t use it as they should. 

Here are a few mistakes marketers and entrepreneurs do when it comes to LinkedIn InMail:

LinkedIn InMail is not a corporate email

Honestly, even corporate email shouldn’t have to be so boring and rigid (but we aren’t getting there). However, LinkedIn InMail should never sound like you are addressing and writing to 50,000 slaves. There have been plenty of InMails that we’ve seen that start with “To whomsoever, it may concern”. Even a simple “Hi” works better than anything fancy you might want to try. Know why you are sending the InMail in the first place, be clear and keep the InMail short, but keep it personal.

Do your due diligence

Whatever you do with LinkedIn InMail, don’t use it for spam. Just getting that out of the way…

Now, before reaching out to be people, it helps if you do some research and find out a little about them at least. Who are they? What do they do? Where do they live? What are they passionate about?

Just a little digging around fetches you a lot of information about the people you are trying to connect with. Anything starting with “Dear LinkedIn User…” is a disaster even before you begin typing it.

Your tendency to sell

If you could make money just by shooting out template emails to hundreds or thousands of people, anyone could have made money doing it. Sadly, it just won’t work. Although sending emails or LinkedIn InMails specifically is easy enough.

This approach doesn’t work since people are programmed to avoid sales messages. We don’t like being sold to. We don’t want others to keep badgering us until we part with our hard-earned cash. When you try to be aggressive with selling, you turn people off, simply because we like to buy stuff when we are ready for it, when we can, or when the time is right.

Using LinkedIn InMail to sell is the worst thing you could do. If you’ve been trying to do it, it’s best to stop now. 

Not building relationships

LinkedIn InMail is a way for you to reach anyone on LinkedIn. Meanwhile, LinkedIn, in general, is a platform built with the sole purpose of connecting people professionally. As such, you were to use a LinkedIn email to build relationships.

As Melanie Dodaro of LinkedIn puts it, you should use LinkedIn email to let people know why you want to connect, look for ways to build the relationship genuinely by finding commonalities and seek to actually get to know the real person behind the profile. Build these relationships by being proactive – share their posts, respond to their updates, congratulate them when they reach milestones, and be their advocate.

Not Providing value first

Your first tendency to put a LinkedIn email to use is to reach out to people, explain why you want to connect, and more. If you noticed, all of that is selfish. The focus is on you.

Use LinkedIn InMail to reach out to them with a specific solution to a problem they wrote about somewhere either on LinkedIn, their blog or within a group. Send InMail to provide the data, insights, or a quick solution to something you are exceptionally good at or that which your business is based on (or relates to).

How do you use your LinkedIn InMail?

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.


Top Tips To use LinkedIn To Gain Sales

LinkedIn Sales

Apart from keeping tabs of trending topics on Twitter and staying connected with your personal network on Facebook, businesses have an ever-growing presence on LinkedIn and use it to up their sales. Consumers connect with brands, and brands strive to connect with both potential and existing customers. Together, it’s one busy collection of content being created and consumed by both consumers and businesses.

Talking about businesses, no other network holds more prominence & relevance as much as LinkedIn does. As on the last count, according to Fortune, LinkedIn boasts half of a billion users, spread out across 200 countries, and is now owned by Microsoft.

Using LinkedIn, you can turn your own professional profile exactly the way you want the world to know you as — whether that be as an individual, a professional, a founder/entrepreneur, a job seeker, a specialist, etc. On LinkedIn, you can also create your company or brand page and also list showcase pages.

LinkedIn can also be best used for direct prospecting using social selling or sales prospectingAs the folks at LinkedIn Sales Solutions, write:

linkedin sales

Sales prospecting is what it sounds like: Sifting through a mountain of businesses and individuals to uncover the prospects who are most likely to convert into paying customers with a little effort, like a miner panning for gold. Like prospecting for gold, it takes a lot of time. But first, it also relies on knowing where to look. Complicating the process is the changing way businesses and individuals find vendors, qualify them and make the decision to strike a deal.

Here are top tips to use LinkedIn to ramp up sales and to bring in some hard-earned cash:

Get Strategic With Sales

Sales, as we know it, has changed. It’s no longer about knocking doors and trying to dodge doorkeepers. It’s no longer about talking to as many people as you can. Sales today is social. Social selling is strategic.

You won’t be able to log into LinkedIn and start prospecting without a strategy. You get to the strategy part by walking into it blind. Try to answer the following questions so that you can position yourself better and know exactly what you are trying to achieve:

    1. Exactly what are you trying to sell? The answer should be the benefits of what you sell and not product names, brand names, and feature lists.
    2. Who is your customer persona? Who exactly fits the bill for the perfect customer? What are they listed as on LinkedIn?
    3. What resonates with the specific audience that you defined in point 2? What do they write about? What do they talk about? What do they read about? 
    4. What is the best way to reach them and to start a relationship with them?

Build, Maintain, and Nurture Your Prospect List

There’s no point trying to reach out to everyone on LinkedIn. First, not everyone is your customer. Second, spraying and praying won’t work on a network like LinkedIn where most people are busy anyway. Third, reaching out without relevance & context is futile.

Once you identify your audience and know who they are (complete with names of individuals or company names), sign up for LinkedIn Sales Navigator. Then, make a complete of your audience members/companies to start following them and to stay active with their LinkedIn updates. Start nurturing your list at scale. Maintain small talk, comment on their LinkedIn posts, congratulate them on respective job changes, etc.

There’s “social” in social selling, see?

Give before you ask

One of the biggest mistakes you can do when connecting is to “ask” for things right away.

    • Would you like to buy this shiny object I have?
    • Want to sign up for a free trial?
    • Can I send in our presentation? When can we get on a call?
    • Would you be able to add a link to my latest blog post on your website?

See where you go wrong here? You ask even before you have established a relationship. You ask thinking that the other person owes you a favor.

So, why do you ending up asking first? Because it’s easier and safer to ask first instead of just giving something away and building the sale over time and with patience. It’s almost impossible to get anything meaningful going with this approach.

The hard way — and the right way — to do it is to “give”.  Link to others’ blog posts before you ask someone else to link to you. Give valuable insights, go out of your way to help, and make a difference in their lives before you ask. 

Let’s help your business get social! We can help create, manage and execute a creative social media marketing plan that will provide the best content and results for your company using all social media platforms.



Entrepreneurs: Why Multi-Tasking Might be Holding You Back?


Let’s get right to it, entrepreneurs end up doing a million things just to get your business running. The fact that you have to wear multiple hats, especially when you are just starting out, can be stressful enough. This doesn’t mean that the usual “multi-tasking” really has any truth to it. Just because you have to manage almost every aspect of your business doesn’t mean multitasking is an effective way to do things.

When entrepreneurs approach the various macro aspects of their business (such as marketing, finance, operations, and logistics), you might have to do it all.

But when you get to the level of projects, tasks, and whatever it is that you’d need to do today, multi-tasking isn’t the best way to go about it.

Gary Keller, in his book, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results, stresses on why you should do fewer things for more effect (and impact) than doing more things that only have side effects.

Success, according to Gary, is built sequentially. He believes that when you focus and do “one thing” right, it works like small dominoes toppling the larger dominoes (and all you have to do is to stack them right).


In short, concentrate on doing one thing at a time.

Typically, entrepreneurs might have to deal with customers every day. As this is happening, you’ll need the marketing engine running. This could be a small marketing engine with simple social media marketing and a monthly email marketing plan for example. Lastly, you need to set up and send invoices (or build a way to accept payments online or offline).

You could do all that, and you should.

Planning your day should have a “mastery” focus and not “mere completion or closure” focus.

As Gary Keller puts it,

Make sure every day you do what matters most. When you know what matters most, everything makes sense. When you don’t know what matters most, anything makes sense.

But it’s not just Gary Keller who thinks multi-tasking won’t work; there’s research to prove it.

People who consider themselves to be great multitaskers are often the worst multi-taskers of all – they are clumsy, they make more mistakes, and they often have to repeat what they do over and over since they don’t get it right the first time around.

In another study, noted by Wired, children perform worse on their homework when simultaneously watching TV. The article continues on to say employees are more productive when they don’t check their email as frequently as they normally would.

For an average entrepreneur, the risk of multi-tasking leads to inefficiency, spending time on meaningless tasks, and resulting stress.

There’s a better way for you: It’s called single-tasking.

When you do something, put your focus completely on it until it’s completed. Then, move on to the next task at hand.

What do you prefer, multi-tasking or single-tasking? Tell us in the comments below!

GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US at INFORMATION@VERAPAX.COM    Printed Marketing IS SOMETHING WE CAN HELP YOU WITH!  Visit our Verapax Store and choose the perfect printed marketing materials for your business!

A Simplified Guide to Digital Marketing For Non-Techies

Digital Marketing Guide

On average, more than 40,000 search queries every second. That’s a total of 3.5 billion searches per day, and roughly 1.2 trillion searches per year worldwide – that’s how many people “search” just on GooglePotential customers are searching for “the problem that your business solves” among those searches as well. That’s why it’s important to have a sustainable presence on the web and to make your digital marketing presence work for you.

According to OurSocialTimes, spending on advertising on social media already surpassed that of the good old television. Facebook now dominates the ad revenue spectrum on social (with a 67.9% share) and the total ad spend on social media (across networks) is slated to touch $31 billion. Facebook and its billion+ users along with several million users across Twitter, Instagram, Google+, Pinterest and Snapchat, also have your potential customers lounging about them.

If you are a business owner, getting a powerful business presence on digital media is no longer “nice to have”. You are either on digital media, the right way, and make it work for your business, or you fade away into non-existence. The takeaway here is that you must be using social media to enhance your company and keep it up to par with the times.

Didn’t take those first steps yet? Here’s a simple guide to ensure you do:

Say hello to Inbound marketing

Traditionally, businesses are accustomed to “reaching out” to customers through media with ads and messages. This is known as, outbound marketing or interruption marketing. You reach out to your customers, convince, sell, communicate and persuade them to buy your product or to invest in your business. Although there is nothing wrong with that, there is now a more efficient approach to targeting your audience.

Digital marketing is predominantly inbound marketing. Instead of pushing products, you push information out. Instead of depending on expensive media such as television, you depend on continuous content production to reach customers. When you do reach your customers, you don’t “sell”. Instead, you inform, educate, and keep them engaged.

It all begins with your website.

For most businesses, websites are just traditional websites. They are simply digital brochures with just an address on the web. However, you need more than just that. What you need is a way to your website to bring you results (which could be branding, leads, sales, etc.).

Digital marketing, when you do it right, makes your website an informational hub for your potential customers. Are you a dentist? Your website becomes the hub of information, tips, and insights for all things related to dental care. Making a living as a real estate agent? Your website lists out properties available for rent or sale. Plus, it also delivers the best tips for your customers on how to rent, how to buy, how to negotiate mortgage rates and more.

See how it works?

Digital Channels- Noted!

Traditional advertising depends on the media. There’s television, radio, and print. Similarly, digital media depends on content produced on schedule. This includes a blog on your website, social media and other ways of communication, such as email and mobile.

You are essentially following the Traffic – Leads – Sales paradigm by using content, SEO, social media, and email. This allows you to get people to notice what you publish. You get them engaged and interested, collect leads and nurture those leads to make sales.  

Digital marketing also has an “outbound” component to it in the form of doing advertising on platforms such as Google and Facebook (but that’s for another blog post).

You’ll need to put in the effort to make yourself found, liked and trusted by your existing and potential customers.

The Internet allows you to do just that. Are you up for it?

Let’s help your marketing plans! We can help create, manage and execute a creative digital marketing plan that will provide the best content and results for your company using all social media platforms. GIVE US A CALL TODAY AT 866-269-8328 OR TEXT US TO INFORMATION@VERAPAX.COM!

Fun Marketing Ideas For October

Marketing Ideas

October brings about the beginning of the holiday season. Fall is in the air, the weather is becoming crisp and pumpkin spice lattes are everywhere. It’s the time of year when companies are officially beginning their holiday plans, parties and campaigns. It’s such a vital time when customers will soon be looking at businesses for deals and steals, crafty and creative promotions and upcoming news and events.

Although Halloween is one of the most favored holidays in our society, it is sometimes overlooked by brands and companies. It may just seem like a holiday that is just for fun, nothing more than a day where people can decorate their homes, dress up, celebrate and eat some candy while they’re at it. However, it may very well be a key time for your business to reach your customers and potential clients. Playing upon the theme of Halloween for your marketing can take your social media game to the next level, especially right before the winter season begins.

If you’re wondering how you can incorporate Halloween into your branding and online marketing and what it can do for your company, then you’ve come to the right place. Read below to find out how to up your marketing for the month of October.

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