Postcard Marketing Success…
Tips from the Direct Mail Post Card Marketing Experts!
Let us tell you why full color postcard marketing is the right choice for your small business.
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VeraPax has over a decade of experience in the direct mail industry and we know the ins and outs of postcard advertising. In fact, we use direct mail post cards to promote our own business because we know how successful the results can be! VeraPax would like to see your business reap the rewards of a successful direct mail post card campaign. That’s why we’re sharing a few of our favorite time-tested strategies here:
- Keep the message precise and concise. The full color side of the postcard is your most important real estate for attracting attention. Use it to present a brief but clear message. Keeping your message simple we’ll get your point across in a short period of time - remember, you may only get a few seconds to leave an impression on your potential customers. If you offer a variety of products or services, consider limiting the focus to one item at a time to avoid confusion. Try concentrating on a single special event or promotion.
- Include a call to action. Remember, the point of a postcard mailing is to generate response. You want to encourage your audience to react with a phone call, a mouse click or a visit to your business. Include phrases such as “call today for a free quote” or “visit our website for more information”. Include a coupon with an expiration date to present a sense of urgency to your recipients, encouraging a quicker response time.
- Be available. Make it easy for prospects to get in touch with you. Provide as much contact information as you can such as your telephone number, email address, website address and your physical or mailing address.
- Build your brand with repetition. A single postcard mailing plants a seed that will likely generate some response, but you shouldn’t rely on just one mailing for the long-term growth of your business. “Out of sight, out of mind” applies to all mediums of advertising. If you don’t stay in front of your prospects, they won’t remember you. Repeat postcard mailings work to cultivate a relationship between you and your potential customers, making them increasingly familiar with your business name, logo, and services. The result? When your customers are in need of the products and services you offer, they’ll think of you first before they consider your competitors. Repetition is key to the success of your postcard campaign.
- Develop a current mailing list. The right mailing list accounts for over half of your campaign’s success rate. Mailing list providers offer a wide selection of criteria that allows you to choose your recipients buy age, location, ethnicity, religious affiliation, homeowners and renters, and much more. Mailing lists areaYou can also collect addresses from current and past customers, their referrals, and others you believe would be interested in your products and services to create your own house list. Consider hiring a list cleanup service to screen your list for duplicate names and inaccurate data which can waste your advertising dollars. Verapax is a full service direct mail company offering complete Mailing List Services.
